#ReuniteMeWith was a year long digital activation born out of the need to connect travel with England Rugby for an influential tech savvy audience in a very busy year for rugby in England. So we looked abroad. Partnering with Skype we could pinpoint our audience keeping in contact with friends and family overseas and provide them the opportunity to reunite in person over rugby at Twickenham. Through our campaign we have engaged with frequent business travellers and changed their perceptions of Marriott Hotels.