The ICC Cricket World Cup 2019 has appointed data-driven sports marketing agency Two Circles as the Official Data and Insight Partner for cricket’s global showpiece in England and Wales in two years’ time.
The ICC Cricket World Cup features the world’s top one-day cricketing nations and is one of the most-watched global sporting events.
Two Circles will help the organising committee build on the successes of the two major ICC events held in England and Wales this summer – the ICC Champions Trophy 2017 and the ICC Women’s World Cup 2017 – and use insight around the global cricketing fanbase to drive ICC Cricket World Cup 2019 ticket sales, deliver a world-class in-ground matchday experience and continue to open up cricket to new fans with fan-led marketing campaigns.
Two Circles will also use data-driven insight to support the ECB and ICC’s legacy ambitions around the ICC Cricket World Cup 2019, using it as a platform to grow both grassroots participation and the overall reach of cricket both in the lead-up to the tournament and beyond.
This year’s ICC Champions Trophy and ICC Women’s World Cup set attendance records and drew an unprecedented new audience to the sport, both in stadia and through digital and broadcast coverage. This included record numbers of ticket-buyers who were new to cricket (65% for the ICC Women’s World Cup) and record numbers of kids tickets (35,000 for the ICC Champions Trophy and 24,000 for the ICC Women’s World Cup).
“A central objective from the beginning was to host three world-class events across England and Wales with a legacy of broadening cricket’s appeal,” said ICC Cricket World Cup 2019 Managing Director Steve Elworthy. “This year’s ICC Champions Trophy and ICC Women’s World Cup set new benchmarks, but the ICC Cricket World Cup in 2019 can deliver the world’s greatest cricket celebration ever and take interest in the game to a new level.
“Two Circles has played a crucial role in successes to date and their insight around our audience and new audiences will continue to play a key role going forward.”
Devesh Mangtani, Lead Consultant at Two Circles, added: “This summer’s international cricket in England and Wales wasn’t just a commercial success, it laid the foundations for the sport to continue to broaden its appeal and reach new audiences worldwide. We’re delighted to be working with the ECB and ICC again to use the ICC Cricket World Cup 2019 as a platform to achieve cricket’s long-term growth objectives and connect, entertain and inspire cricket fans worldwide.”
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For further information, contact:
David Paull
Communications Manager, ICC Cricket World Cup 2019
David.Paull@cwc19.co.uk
+44 7769 282491
Matt Cutler
Head of Communications, Two Circles
matt.cutler@insidetwocircles.com
+44 7957 184415
About ICC Cricket World Cup 2019
The ICC Cricket World Cup 2019 will be hosted in England and Wales between Thursday 30 May and Sunday 14 July. It will see 10 teams compete over 48 matches hosted in 11 venues. Visit cricketworldcup.com for more information.
About Two Circles
Two Circles is a WPP-owned, data-driven sports marketing agency that helps sports organisations grow relationships with their audiences and partners to drive commercial growth. Working with some of the biggest rights-holders in sport across the UK, North America and mainland Europe, the business helps its clients improve customer experience, increase revenue and enhance their partner proposition. In April 2017, for the second time in its six-year history, Two Circles was named Agency of the Year at the BT Sport Industry Awards