RSM, a leading audit, tax and consulting firm, and the European Tour are collaborating on a new player performance study designed to help golfers at all levels improve their performance.
The new academic study, launched today at the British Masters supported by Sports, will be led by Dr Matt Bridge from the School of Sport and Exercise Sciences at the University of Birmingham.
It will explore a number of factors with the potential to affect golf performance, including:
- Time spent at address – is there an optimal amount of time to spend over the ball?
- Player behaviour – number of looks at target, increased practice swings, negative reactions, etc.
- Patterns of the time spent on the practice ground and players’ pre-round routines
Assisting Dr Bridge will be a panel of golf experts, made up of current and past players, coaches, golf journalists, R&A and RSM personnel, and key members of the European Tour.
RSM golf ambassador Andy Sullivan, will also participate in post-tournament interviews to enhance the study.
The data for the study will be collected by RSM volunteers at ten tournaments on the European Tour, including the BMW PGA Championship, the Dubai Duty Free Irish Open hosted by the Rory Foundation, the Aberdeen Asset Management Scottish Open, and the British Masters supported by Sky Sports.
David Gwilliam, Chief Operating Officer at RSM said: ‘This study promises to provide a fascinating insight into the factors which can affect golf performance. RSM is used to carrying out in-depth analysis of our clients’ business performance, and we hope to bring this same level of rigour to this study to help golfers improve their game. We look forward to working with Dr Bridge and the entire panel over the coming year.’
Keith Pelley, CEO of the European Tour said: “We are always looking at ways to help our players better understand the numerous factors which contribute to their performance. This study, in conjunction with RSM, will provide vital insights which will help inform future decisions and we look forward to receiving the findings next year.”
The study results will be released after the conclusion of the 2017 golf season.
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The European Tour celebrates men’s professional golf on a global stage. In 2016, the European Tour International Schedule features 47 tournaments in 27 countries, all part of the Race to Dubai, the year-long competition which crowns the European Tour Number One at the end of the season, a title claimed in 2015 by Rory McIlroy for the third time.
Since its formation in 1972, the European Tour has witnessed 25 Members celebrate a total of 51 Major Championship titles between them, enjoyed ten Members attaining the pinnacle of World Number One and has celebrated its diversity as players from 36 different countries have won on Tour.
The European Tour also manages the Challenge Tour, which features 28 tournaments in 22 countries in 2016, and the Senior Tour, which features 13 tournaments in nine countries in 2016. It is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, The Ryder Cup.
The European Tour broadcasts live coverage of its tournaments to over 490 million homes in more than 150 countries every week, generating in excess of 2200 global broadcast hours for each event. It also enjoys the support of many of the world’s leading business brands with Rolex, BMW, Jumeirah Golf Estates, Emirates and Titleist as Official Partners.