Synergy, the award-winning international sports and entertainment marketing agency, has been appointed by Under Armour following a competitive pitch process, to grow and evolve the profile of the brand, products and sponsorships in the UK.
The appointment will see Synergy and Under Armour expand their partnership following a series of successful joint projects together in 2017, including creating a unique collaboration between grime artist Kano and Heavyweight World Champion Anthony Joshua to celebrate AJ’s stunning victory against Wladimir Klitschko.
Synergy will take over all press office activity and media facing responsibilities as well as supporting activations across Under Armour’s sponsorships, including Wasps, Southampton, Andy Murray, The Welsh Rugby Union, and Anthony Joshua.
Tim Crow, CEO at Synergy commented: “Under Armour is one of the most exciting and innovative brands in the world, whose progressive approach mirrors our own, and we’re hugely looking forward to continuing our work with them”.
Paul Nugent, Senior Director, Marketing, Under Armour Europe added: “As Under Armour rapidly grows across the UK and Europe, we want to work with partners that can help us tell our incredible brand, product, athlete and team stories in the most disruptive way. Synergy has great credentials in sport and a shared passion for constantly pushing the boundaries in everything we do.”
–ENDS–
Under Armour is launching a new campaign – #WEWILL. This is an evolution of the brand’s signature I WILL and highlights how sports has the power to unite and inspire. The spot features a who’s who of Under Armour athletes from around the world, who all believe in the boundless power of sport.
There’s no question about it – at Under Armour, we love sports. We also like to dream big which is exactly what our team was doing a few months ago when they sparked an idea… sports will change the world. Watch the film and learn more: https://www.underarmour.com/en-us/we-will.
For more information contact:
Jack Ibbetson
Synergy
jack.ibbetson@synergy.global
+44(0)20 3128 8865
About Synergy
Synergy is dedicated to creating the world’s most innovative and effective sports and entertainment marketing for brands. It works worldwide from London and New York for clients including Accenture, Beko, BMW, MasterCard, SSE and Standard Life Investments. Synergy is part of Engine (www.enginegroup.com) the global marketing services network comprising best-in-class communications specialists.
About Under Armour, Inc.
Under Armour (NYSE: UA, UA.C), an industry leader in performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company’s website at www.uabiz.com.