Strava, the social network for cyclists and runners, has released a Women’s UK Cycling Research Report, based on survey analysis of over 5,000 active female cyclists in the UK. The survey illustrates the motivations, influences, buying attitudes and barriers to entry.
Globally, Strava members currently upload 6 million activities per week, on average 5.3 activities every second. The average speed per ride is 19.8 km/h (12.3 mph) with an average distance of 34 km (21.1 miles) per ride, meaning the average ride time is about one hour 45 minutes.
Based on when they took up cycling, respondents were segmented into four groups: ‘new starters’ (less than one year), ‘recent’ (1-5 years), ‘established’ (6-10 years) and ‘long term’ (10+ years). Around two-thirds of UK respondents got into cycling in the past five years.
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