Chipotle Mexican Grill have come on board as an official partner of adidas City Runs, organisers CSM have announced.
Chipotle join Fitbit and Continental as official partners of London’s leading running series, which boasts four closed road races throughout the capital in 2018.
The partnership forms part of Chipotle’s strategy to position themselves as a healthy ‘fast food’ restaurant and engage with young, active and health-conscious Londoners.
Through adidas City Runs’ communications channels, Chipotle will be able to communicate their offering to their core target market and drive footfall into their six London restaurants.
Speaking of the partnership, Jon Ridgeon, Executive Chairman of CSM’s Active division, said: “We are excited to be partnering with Chipotle who join Fitbit and Continental as an official partner of the adidas City Runs series. Their delicious, healthy and fully customisable menu will really resonate with our active and health-conscious audience and we look forward to working closely with them to drive footfall into their restaurants and help them achieve their wider business and brand objectives.”
James Dannatt, Marketing Manager, Chipotle in Europe, comments: “We are delighted to partner with adidas City Runs. We already have a great fitness fan-base who enjoy our food as part of their training regime and this partnership will help us to reach even more health-conscious Londoners looking to eat something filling, delicious and made with fresh, high-quality ingredients.”
–ENDS–
ABOUT CSM:
CSM, part of Chime Communications, brings together leading industry experts to offer the full range of services across sport and entertainment marketing. Working with brands, rights owners and live experiences, CSM exists to create impact through challenging convention. This happens because of the organisation’s shared belief that great minds don’t always think alike. CSM, across 26 offices in 19 countries, is made up of 1,000 entrepreneurial people who are empowered to put their hand up and challenge convention in everything they do. CSM’s active lifestyle division’s mission is simple – to deliver outstanding mass participation events that will inspire people to lead a more active lifestyle.
ABOUT CHIPOTLE:
Steve Ells, Founder, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,300 restaurants in North America and Europe, with six located in London.
Chipotle recently launched a new online tool, Eat To Your Own Beat, which helps customers find the right combination for their personal dietary needs, focusing on 11 diets, including: gluten free, high protein, vegetarian, vegan, paleo and dairy free. The tool highlights which ingredient combinations are best and which to avoid.
For more information, please contact Ali Foster, Head of Marketing, CSM, Active : ali.foster@csm.com