London-based partnership consultancy agency Reg&Co have today announced a partnership between art’otel London Battersea Power Station and the Affordable Art Fair.
London’s hottest new hotel opening, art’otel, situated in the iconic new Battersea Power Station neighbourhood will be a partner to the Affordable Art Fair throughout 2023, including the Battersea Park Fair on 09-12 March.
The partnership will see art’otel – powered by Radisson Hotel Group as Official Hotel Partner to the Affordable Art Fair. Partnership benefits include access to a preview evening, client-entertaining, on site branding and online presence and social media promotion.
Over 185,000 people per year are welcomed to Affordable Art Fairs in cities around the world, including London, New York, Amsterdam, Hong Kong, Hamburg, Brussels, Singapore, Stockholm and Melbourne. Each fair is filled with leading exhibiting galleries, specially curated displays and installations, family activities, and Late nights with music and entertainment, making them an ideal day (or night) out with friends and family.
Since its inception, over 2.9 million people have visited an Affordable Art Fair, taking home over 500,000 pieces of artwork to loving new homes.
Jennifer McCabe, General Manager – art’otel London Battersea Power Station, commented: “Partnering with the Affordable Art Fair is a natural fit for us as our brand new hotel experience fuses art, design and hospitality.
“Offering 360-degree views of London from its rooftop bar and heated infinity pool, the hotel is perfectly situated just minutes from Battersea Park. We are situated just a short walk away from Battersea Park and look forward to welcoming guests from the Fair to our very own Art Gallery, artists studio and numerous restaurants and bars.
Jennifer Conner, UK Managing Director Affordable Art Fair, added: “We are excited to welcome art’otel as our official hotel partner to the Affordable Art Fair.
“This year’s Battersea Fair will see us celebrating inspiring female artists for International Women’s Day, and curated edits of the best art under £500. With our Lates sessions with live DJs, a family hour at the weekend we are expecting a very busy four days welcoming visitors from the UK and around the world to Battersea Park.”
Karen Morris CEO Reg&Co added: “art’otel will enjoy many benefits associated with these the Affordable Art Fair’s internationally recognised events and we look forward to overseeing this relationship and enjoying four days of fantastic art and entertainment in the heart of London this week in Battersea Park.”
For more information on partnerships with the Affordable Art Fair please contact: Karen@regandco.com
art’otel, powered by Radisson Hotels, is a contemporary collection of premium lifestyle hotels, each inspired by a Signature Artist, forming a cultural, gastronomic and social hub in the most creative areas of the most interesting cities, filled with warm, welcoming, helpful team members and discerning, cosmopolitan guests, buzzing with life all year round, in buildings as striking and individual as the stunning art they host.
art’otel London Battersea Power Station is the UK’s first art’otel, with art’otel London Hoxton following in 2024.
art’otel’s entire concept focuses on original art displayed from Signature Artists and at art’otel London Battersea Power Station Jaime Hayon, who is also the hotel’s interior designer, has been selected bringing a bold, colourful and playful aesthetic to the hotel’s guest rooms and public areas.
art’otels can be found in Amsterdam, Berlin, Cologne and soon in Hoxton London, Rome and Zagreb.
Affordable Art Fair
Affordable Art Fair has revolutionised and democratised the art market with its fun and accessible approach, bringing art under £7,500 to fairs in 10 cities around the world, including three fairs a year in London’s Battersea Park and Hampstead Heath, which celebrated its 10th edition in 2022.
Reg& Co is a sponsorship consultancy using brand partnerships to drive commercial value for organisations.
For more information, please contact Karen Morris: firstname.lastname@example.org +44 7771 900 465