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You are here: ESA home / Awards / Buxton Water #WithYouAlltheWay – London Marathon 2015 Sponsorship

Buxton Water #WithYouAlltheWay – London Marathon 2015 Sponsorship

31 December 2015

As Official Water supplier to the London Marathon, we wanted to create an integrated campaign that achieved broad awareness of the partnership, emotion-led brand engagement, and conveyed key brand messages. Our ambition was for Buxton to be #WithYouAlltheWay for all involved on the day (runners, supporters, and Marathon spectators). Key activations included a first-ever naming rights deal to change the name of Canada Water tube station to Buxton Water and an on-course activation that saw runners and their ‘loved ones’ share part of the race. These were amplified through targeted real-time Twitter content, media partnerships, PR and user-generated content.

Buxton Water withyoualltheway ESA Submission

Buxton logoBuxton Water bottle logo copyCAA Sports consulting

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