Evian has been sponsoring Wimbledon since 2008. Like any long term sponsorship, we needed to find a way to keep it fresh. This is the story of how we used digital to supercharge evian’s sponsorship of Wimbledon and deliver their most successful campaign ever. In June 2015, MEC and evian created #wimblewatch. A 13 part digital content series, featuring celebrities and tennis fans which captured their reactions to the on and off court drama at the Wimbledon Championships.
Evian became the most talked about sponsor at Wimbledon online and the content was watched by more people than the ladies final!
