As main sponsor of the Dutch Rijksmuseum, KPN became main sponsor of the unique once-in-a-lifetime Late Rembrandt exhibition. Main goal: to make art accessible online for everyone. On www.kpn.com/rembrandt all the Dutch could enjoy an exclusive art gallery, digitally animated paintings, a look behind the painting with X-rays technology, make a #etsie of your #selfie or enjoy a guided tour by famous Dutch celebrities. The implementation of the Late Rembrandt exhibition on www.kpn.com/rembrandt was for the arts and culture sector creative, innovative and successful.