MISSION STATEMENT: To get our customers to buy their groceries at Morrisons by capturing hearts and minds over the key Christmas trading period.
Morrisons and Global Radio built a fully integrated campaign activation around Capital’s Jingle Bell Ball that would help drive frequency of visits and participation amongst a key family audience, by getting the nation singing our advertising campaign song, It’s Beginning To Look a Lot Like Christmas (IBTLALLC), and helping Make Christmas Special. The partnership formed a springboard for Morrisons to communicate key Christmas messages, allowing us to extend our media reach and secure media value more efficiently.
