Rather than using hospitality at The FA Community Shield in the traditional manner hosting VIPs, Stakeholders and generating business, McDonald’s use their hospitality access to generously reward and recognise football volunteers and clubs.
The FA Community Awards and hospitality at the Community Shield, champion and showcase those hardworking people that give so much to developing grassroots football within their communities across England. Volunteers and clubs not only enjoy hospitality, they are also recognised for their hard work in front of a 90,000 Wembley crowd and watch the professional match in action at the UKs largest and arguably most impressive stadium.
LONDON, ENGLAND – AUGUST 02: Match officials pose pitch side prior to the FA Community Shield match between Chelsea and Arsenal at Wembley Stadium on August 2, 2015 in London, England. (Photo by Michael Regan – The FA/The FA via Getty Images)
