In 2016, Electric Ireland built on its Team Ireland 2012 sponsorship by unearthing an insight that while only 0.0001% of the world’s population are an Olympian, we can take inspiration from athletes to help us achieve our dreams. Through #ThePowerWithin campaign, Electric Ireland showcased the self-belief required to become an Olympian and inspired the nation to look within themselves to find The Power Within. By showing the Irish nation that we all possess this, Electric Ireland succeeded in driving sponsorship awareness as the standout Irish Olympic partner, engaging their target audience, delivering impactful media coverage and a positive staff sentiment.
