2016 was the best Wimbledon yet for evian with a multi-channel plan benefitting evian, the All England Club and the fans.
Our 2015 award winning campaign #wimblewatch saw a key evolution leading to increased target audience engagement with evian and helped the Club take the Championships to a younger demographic.
The campaign was brought to life through content production, celebrities, paid distribution, social media, real time digital partnerships, OOH and the Club’ s own channels.
Key results:
– 29% increase in evian purchase intent
– 15% uplift in sales
