Lloyds became BBC Children in Need’ s (“CiN”) first Principal Partner and exclusive schools fundraising partner because, through its Helping Britain Prosper Plan, it’ s committed to bringing communities together to help them thrive. CiN hasn’ t had a Principal Partner before, making this a unique approach to a charity partnership, brought to life through three pillars: Colleague Charity of the Year (COTY); Customer Fundraising and Schools Fundraising. Fundraising through colleagues/customers plus uplift from schools totalled £6m (2015), the largest raised by a corporate supporter in one year and 10%+ of CiN’ s total: helping fund 140 new projects; reaching 17,500 more youngsters.
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