There are over 10 million disabled people living in the UK. Every day, as they go about their daily lives, they run into – well –awkward situations. It seems that the UK population just don’t know how to behave around people with a disability. As awkward as these situations might feel to the majority, it is an equally unpleasant feeling for those on the receiving end of it. To help promote a change in behaviour, we developed content highlighting these real-life encounters, pointing out just how awkward they are. The resulting change in awareness and behaviour was life changing.
