In May 2015, Vodafone launched their Ready Business campaign to position the brand as the key partner for enterprise – from SMEs and medium size companies to large enterprises and the public sector.
To support this, Vodafone wanted to build a fully integrated, cross platform campaign, and a 12-month partnership with News UK was developed to be deliver a range of content across The Times/Sunday Times print and digital channels. A series of events and special activations were also created to target specific business audiences and provide a springboard to communicate Vodafone’s key messages.
