In 2017 we turned our audiences’ day dream into a reality, transporting them to Oykos Island through a travel inspired campaign with a difference.
Capitalising on our unique ‘cheeky’ brand personality, the ideal media partner and perfect celebrity talent, we immersed our audience in travel inspired content for our Oykos Island Escape, even offered the chance to win the complete Oykos Island experience. We took the sponsorship through the line from branded content to on pack competition. The result? Brand metrics up, sales up, and a client won over by what the perfect media sponsorship opportunity can offer.
