European Sponsorship Association

Promoting best practice and raising industry standards in sponsorship activities

  • home
  • about
    • About ESA
    • Our History
    • ESA Leadership
    • ESA Team
    • Corporate Responsibility
    • ESA Working Groups
      • Policy
      • Media Group
      • National Representatives Workstream
    • Latest ESA Newsletter
    • Our News
  • membership
    • Membership
      • Apply
      • Benefits
      • Testimonials
      • Our Members
      • Member get member initiative
      • ESA Code of Conduct
    • ESA Member Login
    • ESA Associate
  • resources
    • Case Studies
    • Industry Reports, Studies & Good Practice Guides
    • Sponsorship Market Overviews
    • Media Group Resources
    • Policy Papers
    • Presentations
    • Videos & Webinars
    • Suppliers
    • ESA news
    • Industry and Member News
    • ESA Archives
  • blog
  • events
    • Events Diary
    • ESA Member Round Tables
    • Past ESA Events
    • ESA Awards
      • Awards Home
      • 2022 Awards
        • Winners and shortlist
        • ESA Best of Europe
        • Photos
        • Videos
        • Judges
        • About the Awards
        • Partners
      • Previous Awards
        • Winners
        • Case Studies
  • qualifications
    • Overview
    • ESA Diploma
      • Diploma Home
      • Testimonials
      • Graduates
      • Dates
      • Syllabus
      • How it Works
      • FAQ
      • Introductory Session video
      • ESA Diploma scholarship
      • Enrolment, Fees and T&C’s
      • Photos
      • Our Partners
    • ESA Sponsorship Sales Certificate
      • Selling Sponsorship Home
      • Testimonials
      • FAQ
      • e-Brochure
      • Enrolment, Fees and T&Cs
      • Dates
      • Syllabus
      • Graduates
      • Our Partners
    • ESA Leaders Programme
      • ESA Leaders Programme Home
      • e-Brochure
      • Syllabus
      • Dates
      • Enrolment, Fees and T&C’s
      • FAQ
      • Testimonials
      • Introductory video
  • careers
    • Careers Home
    • Five key takeaways from ESA’s careers masterclass
    • Find a Career in…
      • Sports/ Entertainment Sponsorship
      • Sports Marketing
      • Events
    • Roles & Responsibilities
    • Choosing your Career
    • Top Tips
    • Industry Jobs
  • contact
  • login
You are here: ESA home / Awards / Cadbury & Premier League Partnership

Cadbury & Premier League Partnership

24 October 2017

The fiercely competitive nature of the grocery retail sector has, for Cadbury, created a business trading environment that is focused on price discounts and offers.  Subsequently, the chocolate category is in slow decline.  In order to affect this, we needed to bring a unique and valuable opportunity to consumers and retail partners.

This opportunity was the Premier League. Using a variety of partnership rights, we have been able to activate our unique benefits with retail partners which has radically changed the way we work with them, and importantly, has added further value into every Cadbury product for consumers.

  • Awards home
  • 2022 Awards
    • Winners and shortlist
    • ESA Best of Europe
    • Photos
    • Videos
    • Judges
    • About the Awards
    • Partners
  • Previous Awards
    • Winners
    • Case Studies

Quick Links

  • Qualifications in Sponsorship
  • ESA Library
  • Latest News
  • ESA Policy
  • Industry Jobs
  • ESA Tweets
Join ESA's Mailing List

Search

  • Terms of Use
  • Privacy Policy
  • LinkedIn
  • Twitter

© 2022 European Sponsorship Association · Return to top · Log in

MENU
  • home
  • about
    • About ESA
    • Our History
    • ESA Leadership
    • ESA Team
    • Corporate Responsibility
    • ESA Working Groups
      • Policy
      • Media Group
      • National Representatives Workstream
    • Latest ESA Newsletter
    • Our News
  • membership
    • Membership
      • Apply
      • Benefits
      • Testimonials
      • Our Members
      • Member get member initiative
      • ESA Code of Conduct
    • ESA Member Login
    • ESA Associate
  • resources
    • Case Studies
    • Industry Reports, Studies & Good Practice Guides
    • Sponsorship Market Overviews
    • Media Group Resources
    • Policy Papers
    • Presentations
    • Videos & Webinars
    • Suppliers
    • ESA news
    • Industry and Member News
    • ESA Archives
  • blog
  • events
    • Events Diary
    • ESA Member Round Tables
    • Past ESA Events
    • ESA Awards
      • Awards Home
      • 2022 Awards
        • Winners and shortlist
        • ESA Best of Europe
        • Photos
        • Videos
        • Judges
        • About the Awards
        • Partners
      • Previous Awards
        • Winners
        • Case Studies
  • qualifications
    • Overview
    • ESA Diploma
      • Diploma Home
      • Testimonials
      • Graduates
      • Dates
      • Syllabus
      • How it Works
      • FAQ
      • Introductory Session video
      • ESA Diploma scholarship
      • Enrolment, Fees and T&C’s
      • Photos
      • Our Partners
    • ESA Sponsorship Sales Certificate
      • Selling Sponsorship Home
      • Testimonials
      • FAQ
      • e-Brochure
      • Enrolment, Fees and T&Cs
      • Dates
      • Syllabus
      • Graduates
      • Our Partners
    • ESA Leaders Programme
      • ESA Leaders Programme Home
      • e-Brochure
      • Syllabus
      • Dates
      • Enrolment, Fees and T&C’s
      • FAQ
      • Testimonials
      • Introductory video
  • careers
    • Careers Home
    • Five key takeaways from ESA’s careers masterclass
    • Find a Career in…
      • Sports/ Entertainment Sponsorship
      • Sports Marketing
      • Events
    • Roles & Responsibilities
    • Choosing your Career
    • Top Tips
    • Industry Jobs
  • contact
  • login
This site uses cookies: See our privacy policy