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You are here: ESA home / Awards / Electric Ireland’s ‘Darkness into Light’ Sponsorship

Electric Ireland’s ‘Darkness into Light’ Sponsorship

31 October 2017

Electric Ireland is Ireland’s leading energy provider. Operating in a low interest, but highly competitive sector driven by product & price, sponsorship & CSR allows us to drive brand differentiation and advocacy, to engage with our customers about things they care about… Not just their bills!

Suicide is devastating communities across Ireland. Pieta House is Ireland’s leading suicide prevention charity with a vision for a world where suicide, self-harm and stigma have been replaced by hope, self-care and acceptance. Darkness into Light (a sponsored walk that takes place at the darkest hour just before morning light) is their flagship annual fundraising and awareness event. Working together, we raise awareness of issues of suicide and self-harm, educate on prevention, and help raise vital funds for this completely free service. Starting with just one event and 400 people in 2009, 2017 saw over 180,000 people Wake Up to walk with us in over 120 locations across Ireland raising over €4.3 million. Our support has helped make a visible impact on suicide prevention and reassured our customers they’re with the right provider.

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