European Sponsorship Association

Promoting best practice and raising industry standards in sponsorship activities

  • home
  • about
    • About ESA
    • Our History
    • ESA Leadership
    • ESA Team
    • Corporate Responsibility
    • ESA Working Groups
      • Policy
      • Media Group
      • National Representatives Workstream
    • Latest ESA Newsletter
    • Our News
  • membership
    • Membership
      • Apply
      • Benefits
      • Testimonials
      • Our Members
      • Member get member initiative
      • ESA Code of Conduct
    • ESA Member Login
    • ESA Associate
  • resources
    • Case Studies
    • Industry Reports, Studies & Good Practice Guides
    • Sponsorship Market Overviews
    • Media Group Resources
    • Policy Papers
    • Presentations
    • Videos & Webinars
    • Suppliers
    • ESA news
    • Industry and Member News
    • ESA Archives
  • blog
  • events
    • Events Diary
    • ESA Member Round Tables
    • Past ESA Events
    • ESA Awards
      • Awards Home
      • 2022 Awards
        • Winners and shortlist
        • ESA Best of Europe
        • Photos
        • Videos
        • Judges
        • About the Awards
        • Partners
      • Previous Awards
        • Winners
        • Case Studies
  • qualifications
    • Overview
    • ESA Diploma
      • Diploma Home
      • Testimonials
      • Graduates
      • Dates
      • Syllabus
      • How it Works
      • FAQ
      • Introductory Session video
      • ESA Diploma scholarship
      • Enrolment, Fees and T&C’s
      • Photos
      • Our Partners
    • ESA Sponsorship Sales Certificate
      • Selling Sponsorship Home
      • Testimonials
      • FAQ
      • e-Brochure
      • Enrolment, Fees and T&Cs
      • Dates
      • Syllabus
      • Graduates
      • Our Partners
    • ESA Leaders Programme
      • ESA Leaders Programme Home
      • e-Brochure
      • Syllabus
      • Dates
      • Enrolment, Fees and T&C’s
      • FAQ
      • Testimonials
      • Introductory video
  • careers
    • Careers Home
    • Five key takeaways from ESA’s careers masterclass
    • Find a Career in…
      • Sports/ Entertainment Sponsorship
      • Sports Marketing
      • Events
    • Roles & Responsibilities
    • Choosing your Career
    • Top Tips
    • Industry Jobs
  • contact
  • login
You are here: ESA home / Awards / HEINEKEN Race to the Tower

HEINEKEN Race to the Tower

25 October 2017

HEINEKEN’s people are their biggest asset so in 2016, HEINEKEN UK launched an internal campaign ‘Your Wellbeing, Your Future’ to demonstrate their dedication to the physical, mental and social wellbeing of their employees.

HEINEKEN’s sponsorship of Race to the Tower was at the heart of their campaign and has delivered against multiple employee engagement objectives. After just one year, 10% of their workforce have taken on the challenge of walking a double marathon along the Cotswolds Way getting them healthier and increasing their pride in working for HEINEKEN, while raising thousands of pounds for their partner charity Mind.

  • Awards home
  • 2022 Awards
    • Winners and shortlist
    • ESA Best of Europe
    • Photos
    • Videos
    • Judges
    • About the Awards
    • Partners
  • Previous Awards
    • Winners
    • Case Studies

Quick Links

  • Qualifications in Sponsorship
  • ESA Library
  • Latest News
  • ESA Policy
  • Industry Jobs
  • ESA Tweets
Join ESA's Mailing List

Search

  • Terms of Use
  • Privacy Policy
  • LinkedIn
  • Twitter

© 2022 European Sponsorship Association · Return to top · Log in

MENU
  • home
  • about
    • About ESA
    • Our History
    • ESA Leadership
    • ESA Team
    • Corporate Responsibility
    • ESA Working Groups
      • Policy
      • Media Group
      • National Representatives Workstream
    • Latest ESA Newsletter
    • Our News
  • membership
    • Membership
      • Apply
      • Benefits
      • Testimonials
      • Our Members
      • Member get member initiative
      • ESA Code of Conduct
    • ESA Member Login
    • ESA Associate
  • resources
    • Case Studies
    • Industry Reports, Studies & Good Practice Guides
    • Sponsorship Market Overviews
    • Media Group Resources
    • Policy Papers
    • Presentations
    • Videos & Webinars
    • Suppliers
    • ESA news
    • Industry and Member News
    • ESA Archives
  • blog
  • events
    • Events Diary
    • ESA Member Round Tables
    • Past ESA Events
    • ESA Awards
      • Awards Home
      • 2022 Awards
        • Winners and shortlist
        • ESA Best of Europe
        • Photos
        • Videos
        • Judges
        • About the Awards
        • Partners
      • Previous Awards
        • Winners
        • Case Studies
  • qualifications
    • Overview
    • ESA Diploma
      • Diploma Home
      • Testimonials
      • Graduates
      • Dates
      • Syllabus
      • How it Works
      • FAQ
      • Introductory Session video
      • ESA Diploma scholarship
      • Enrolment, Fees and T&C’s
      • Photos
      • Our Partners
    • ESA Sponsorship Sales Certificate
      • Selling Sponsorship Home
      • Testimonials
      • FAQ
      • e-Brochure
      • Enrolment, Fees and T&Cs
      • Dates
      • Syllabus
      • Graduates
      • Our Partners
    • ESA Leaders Programme
      • ESA Leaders Programme Home
      • e-Brochure
      • Syllabus
      • Dates
      • Enrolment, Fees and T&C’s
      • FAQ
      • Testimonials
      • Introductory video
  • careers
    • Careers Home
    • Five key takeaways from ESA’s careers masterclass
    • Find a Career in…
      • Sports/ Entertainment Sponsorship
      • Sports Marketing
      • Events
    • Roles & Responsibilities
    • Choosing your Career
    • Top Tips
    • Industry Jobs
  • contact
  • login
This site uses cookies: See our privacy policy