The UEFA Champions League (UCL) is a sponsorship of global strategic importance for Mastercard, in which the hospitality activation around the UCL Final plays an integral role from a business perspective. The 2017 Final in Cardiff was leveraged to host B2B guests as well as winners of Priceless Experiences from all over the world at a state-of-the-art Hospitality Suite – our best in our 23 years of the partnership. This year’s hospitality programme showcases our technology seamlessly integrated across all touchpoints, standing above the rest due to our biggest ever product showcase demonstrations driving business conversations.
