At Ricoh we face a challenge in making our sponsorship communications engaging and relevant to a rugby audience; whilst maintaining a core link to our global messaging ‘Imagine. Change’.
Our 2016/17 campaign – the Ricoh Rugby Change Series – achieved this by creating unique video content and a downloadable report, to identify and analyse the major changes that have occurred in rugby since the onset of professionalism. Key topics included kicking, gameplay, refereeing & players’ physicality.
The campaign was viewed by over 250,000 people on YouTube and 100,000+ on Facebook. It is now used as best practice sponsorship activation by Premiership Rugby.
