The TAG Heuer Pressure Test campaign has given fans, customers and employees the chance to compete under pressure for unique prizes and experiences, and position TAG Heuer as an authentic voice in football.
Embodying the brand line “Don’t Crack Under Pressure’, and placing the product at the heart of the communication, the Pressure Test has provided a central platform to maximise digital engagement across all available touchpoints, reaching millions of fans and customers, around one clearly identifiable and consistent theme.
