In an extremely cluttered and competitive market place, with relatively low budgets compared to our more established rivals, our challenge was to use social media as a cost effect platform to drive direct commercial return.
Through our partnership with Manchester City, we maximised our access to the players by creating a highly engaging & creative content series that would act as a catalyst to a large social media acquisition campaign.
Our approach, a company first for the Betsson business group, remained true to Betsafe’s brand heritage of embracing the latest technologies in content marketing throughout, delivering exceptional results.
