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You are here: ESA home / Awards / The Betsafe True Player Challenge

The Betsafe True Player Challenge

25 October 2017

In an extremely cluttered and competitive market place, with relatively low budgets compared to our more established rivals, our challenge was to use social media as a cost effect platform to drive direct commercial return.

Through our partnership with Manchester City, we maximised our access to the players by creating a highly engaging & creative content series that would act as a catalyst to a large social media acquisition campaign.

Our approach, a company first for the Betsson business group, remained true to Betsafe’s brand heritage of embracing the latest technologies in content marketing throughout, delivering exceptional results.

  

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  • about
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