Our insight showed EFL fans typically live closer to their local club than Premier League fans. Wickes’ sponsorship empowers local stores to champion their local club and in turn, support the local fans and community.
Wickes partnered with the EFL as it is the biggest league property in the world, giving Wickes national exposure and local presence, returning on the key objective of building brand advocacy.
Following the first year of the sponsorship EFL fans are already 20% more likely to recommend Wickes and 15% more likely to choose Wickes for home improvement purchases, delivering incremental footfall to Wickes stores.
