evian’s alignment with Wimbledon drives brand preference, strengthening their position as the category leading brand. The challenge is to continually evolve activation so it continues to engage the evian audience and bring them closer to the Championship action, whilst maintaining the brands ‘Live Young’ perspective.
The solution was an overhaul of the #wimblewatch content, broadcasting LIVE and injecting more energy into the show with a celebrity host and live studio audience. We set-out to achieve more quality video views and engagements, integrating with Wimbledon closer than ever before. The result surpassed all previous benchmarks achieving over 2.5 million engaged views.
