Aviva Soccer Sisters is a grassroots programme for girls aged 7 – 14 with the aim of increasing the number of girls playing football countrywide. Girls are encouraged to enjoy football in a free, fun, friendly and safe environment.
Since 2010, Aviva and the FAI have worked together to promote the initiative, but figures plateaued in recent years. It was clear the programme had the potential to become something very special, but needed rejuvenation. Stakeholder insights provided the tools to redevelop the programme to include free camps, blitzes and coaching programmes. As a result, participation numbers grew by 107%, with over 300 newly qualified coaches to make the game more sustainable.