The project “Frikom Basket” was created through partnership between Frikom Ltd. company and Serbian Basketball Federation and wishes to promote basketball as a sport, all in a sign of upcoming Euro Basket 2015. This project began with producing ice cream Basket in April 2015, and continued through a large number of marketing activities – ATL – tv commercial, WEB – web game Frikom Basket, BTL – renovating basket ball courts, organizing the basketball tournaments, POS material – album “Successes of our basketball national team”. To ensure that message about the importance of sport would reach the target groups – children and teenagers, Frikom hired the ambassador of the project – one of Serbian the most famous national team player – Miloš Teodosić.
