In 2015 Mons was selected as the Cultural Capital of Europe. During the whole year more than 1,000 cultural activities were organized in and around the city, bringing in over 2 million visitors to Mons. As a main partner, ING wanted to prove that there is another, and more involved and creative way of sponsoring cultural events than just putting your logo on posters, invitations and flags. We did not want to be present just through visibility but truly in the hearts of consumer. To do this we created added innovative and valuable services and benefits to visitors generating more than 500,000 engagement contacts and touchpoints.
