Laško, the biggest Slovenian beer faced a challenge of being perceived as “the beer of my father” and decided to address this by activating its 25-years long sponsorship to FC Maribor, since football is the most popular sport in Slovenia. During the half year of we presented an integrated campaign, starring FC Maribor captain Marcos Tavares and Sebastjan Cimitorić from Ljubljana’s Olimpija that took a bet for the bottle of Laško. We also created rich online content even changed the Laško beer packaging to celebrate Maribor getting into Champions League. The results were great as we exceeded all the goals.
