Supporting the launch of the new C-Class through a fully integrated campaign based on the sponsorship of the German national football team with a focus on the FIFA World Cup 2014. This campaign also supports the strengthening of the brand image and its brand values. The activation combines all relevant instruments with digital and social media channels, these being key channels to distribute exclusive content.
Die Nationalspieler auf dem umgeruesteten Truck von Mercedes Benz durch die Menge von Fans in Richtung Brandenburger Tor. Hinten die Spree.
Empfang/ WM-Party / Feier der deutschen Fussball Nationalmannschaft auf der Fanmeile am Brandenburger Tor in Berlin-
FIFA – Fussball Weltmeisterschaft 2014, Fanmeile Berlin, Deutschland, 15.07.2014-
WC party of the german national team men-
FIFA- Soccer World Cup 2014 in Brazil. Berlin, Germany, July 15, 2014 —
