2021 #ESAawards case studies
are available to ESA Members only.
ESA Members and ESA Associates are able to see additional case studies of previous years’ winners when they log in to our Resources section.
2021 ESA Awards
We are delighted to present our first 12 ESA Awards case studies for 2021.
The next dozen will be published later this summer.
Best Use of Virtual Experiences – Fan Engagement
– HIGHLY COMMENDED: West Ham United’s ‘Best Seat in the House’ brought to you by Experience Kissimmee
Best Use of Talent
– HIGHLY COMMENDED: SuperValu Inspiring Cooking
– WINNER: Cadbury Win The Captain
Best Use of PR
– WINNER: VIRGIN MONEY UNITY ARENA
Best Use of Digital Channels (inc Social Media)
– HIGHLY COMMENDED: VIRGIN MONEY UNITY ARENA
– WINNER: Old El Paso #MessFreeChallenge
Best Use of Branded Content
– WINNER: O2 x England Rugby – RWC TVC
Best Newcomer
– WINNER: SUPERCELL x Paris Saint-Germain, an innovative new partnership
Best Ethical Response to COVID-19 – Sport
– WINNER: Wasserman x United Nations ‘Keep It Up’ Campaign
Best Ethical Response to COVID-19 – Cause
– WINNER: Electric Ireland & Pieta – Sunrise Appeal
Best Employee Engagement
– HIGHLY COMMENDED: Ramboll Stockholm half marathon
Arts & Culture Sponsorship
– WINNER: Secret Sofa from Secret Cinema, presented by Häagen-Dazs
ESA Members and Associates are able to see additional case studies of previous years’ winners when they log in to our Resources section.
See here for more information about becoming an ESA Member or Associate.
