#ESAawards
2016 ESA Excellence Awards
ESA Sponsorship of the Year Award AND
Best Newcomer to Sponsorship AND
Sport Sponsorship Award < €750,000 AND
Sport Sponsorship Award sponsored by Kru Live
– Winner: Lidl
ESA Best of Europe Bronze Award
– Winner: Allianz
Best Use of Innovation in Sponsorship
– Winner: Fitness First
Best Use of PR
– Highly Commended: Fiat
Best Use of Social Media sponsored by Pictures Experience
– Highly Commended: Nissan
Best Use of Sponsorship across Multiple Markets
– Highly Commended: PepsiCo
– Winner: McDonald’s
Employee Engagement Award
– Winner: McDonald’s
Mass Participation Sponsorship Award sponsored by Kru Talent
– Winner: Prudential
Rights Holder Award
– Winner: Snowboxx
ESA members are able to see additional case studies of previous winners when they log in to our Resources section.