In the first two years of its sponsorship of the GAA All-Ireland Senior Hurling Championship, Littlewoods Ireland’s social presence generated little to no engagement due to the inconsistent and sporadic nature of its content and a social media strategy that was disconnected from the rest of LWI’s digital activity.
Not only was this resulting in a lack of social engagement and brand affinity, it was also affecting the ability of the sponsorship to drive a return on investment. This campaign demonstrates how having a joined up social strategy and consistent and relevant creative can build brand love and ultimately build your bottom line.