When the world has long seen you as one thing, it’s a hell of a task to shift perception. For Octagon, the last 12 months has been proof that it can be done. Our ‘Reinvention Tour,’ from traditional sponsorship agency to a creative force within sport and culture is in full swing. The work included in our submission is testament to this transformation. In 2018, we worked with 5/12 FIFA World Cup sponsors, whilst producing an impressive body of integrated creative work. Our transformation has not only yielded creative output, it has had profound impact on the business:
A 27% increase in revenue and 75% increase in profit YOY, marking the fifth consecutive year of record agency growth.
