Bicycle NSW has appointed CSM Sport & Entertainment to deliver the iconic Spring Cycle event due to take place on 12th September 2021 in Sydney.
The appointment will see global integrated marketing agency, CSM, use its industry expertise to oversee the event delivery for NSW’s largest family friendly recreational bike ride. This includes; operational delivery, ticketing, event presentation, marketing and communications. CSM will also be working with Bicycle NSW to identify, develop and secure strategic commercial partnerships for Spring Cycle.
Bicycle NSW has a forty-five-year history of working to create a better environment for all bicycle riders across NSW. As a part of this mission, Bicycle NSW runs Spring Cycle to highlight that bike riding is for everyone, and to show that when riding in a safe environment, more people will choose to ride.
Spring Cycle sees over 8,000 cyclists take to the streets of Sydney each year in this thrilling experience of cycling over the Sydney Harbour Bridge, traffic free. Riders of all abilities are encouraged to take part, including everyday cyclists, new adopters, and families. The 2021 event is also set to break boundaries by introducing adaptive cycling for the very first time, which will expand its accessibility to people with disabilities.
Alistair Ferguson, CEO for Bicycle NSW, said:
“Bicycle NSW is delighted to have Spring Cycle back for 2021. It’s a much-loved, relaxed, non-competitive ride which helps to promote bike riding as a fun and sustainable means of transport. We’re also thrilled to have the powerhouse of CSM on board for this year. Together, we will be encouraging thousands of riders to experience Sydney like never before and to keep riding long after the event.”
Jane Robertson, Business Director for CSM Australia, said:
“We are delighted to be partnering with Bicycle NSW to deliver the iconic Spring Cycle and develop commercial opportunities. The upcoming event is set to be the most accessible yet and, combined with its rich history, presents powerful opportunities for brands to be a part of bringing together the NSW community, to promote health and wellbeing, as well as a sustainable future of transport for all.”
First run in 1984, Spring Cycle has played a large role in cycling advocacy in NSW. Following its cancellation in 2020 due to Covid-19, Spring Cycle is set to make a strong return later in the year and the event is now open for registration.
–ENDS–
For more information:
Lesley Murphy – Associate Director, Marketing APAC
Lesley.murphy@csm.com
Jane Robertson – Business Director, Australia
jane.robertson@csm.com
Spring Cycle:
Spring Cycle has encouraged thousands of people to hop on their bikes in its proud thirty-seven-year history. It remains the only bike riding event, where people can experience the thrill of cycling over the Sydney Harbour Bridge roadway, traffic free. All bike riders are welcome to join in the fun of Spring Cycle.
www.springcycle.com.au // Twitter // Facebook // Instagram
Bicycle NSW:
Bicycle NSW is the peak advocacy body for people who ride bikes in NSW and its mission is to: Create a better environment for all bicycle riders.
https://bicyclensw.org.au/ // Twitter // Facebook // Instagram
CSM Sport & Entertainment:
CSM, part of the Chime Challenger Network, is a global integrated marketing and brand experience agency working across sport, entertainment, media and social impact. Driven by a team of 1000+ people in 25+ locations, our purpose is to pursue extraordinary. Connecting with people through their passion points, we build brands, work with rights holders and create live experiences.
www.csm.com // Twitter // Facebook // LinkedIn // Instagram