Brother UK have renewed and expanded their commitment to Britain’s biggest professional cycling races, the Women’s Tour and the Tour of Britain, ahead of the 2022 events.
The partnership will see Brother UK continue as the Official Print and Results Partner of both races while also becoming the presenting sponsor of the race’s Green Zones, as part of the company’s double Queens Award-winning focus on sustainability.
This year will mark the ninth consecutive season of Brother UK’s support of the Tour of Britain and Women’s Tour having sponsored both events since 2014 and served as Official Print and Results Partner since 2016.
Brother UK and race organisers SweetSpot Group will also work together to explore further opportunities to incorporate Brother UK products and expertise to benefit the logistics operation behind the successful events.
Brother UK’s Managing Director, Phil Jones MBE, said:“I’m delighted to continue Brother UK’s support for The Women’s Tour and Tour of Britain into 2022 as Official Print and Results Partner and to expand our commitment to sponsorship of the Green Zones.
“With Environmental and Social Governance (ESG) now high on the list of buyers across the spectrum, it made sense for us to expand our sponsorship assets within both races to the Green Zone and give us a platform to talk about our group credentials in this area.
“For example, stage four of this year’s Women’s Tour will pass our Brother Industries recycling and remanufacturing plant in Ruabon: a zero carbon and zero waste to landfill facility.”
Tour of Britain and Women’s Tour Commercial Director Miles Rose said: “We are delighted to extend our partnership with Phil and the team at Brother UK for both the Women’s Tour and Tour of Britain, and to expand it to cover the green zones on both races. Brother UK’s credentials and expertise in this area are a reminder to all on the role sustainability has in our work environments.”
The Women’s Tour, the UK’s longest-running UCI Women’s WorldTour event, returns to its traditional early summer date in 2022. The six-stage race will take place between Monday 6 – Saturday 11 June, beginning in Colchester and finishing in Oxford city centre.
This year’s Tour of Britain (Sunday 4 – Sunday 11 September) will see over 100 of the world’s best riders race from Aberdeen to the Isle of Wight in what promises to be another memorable edition of this country’s flagship cycling event.
–ENDS–
About the Tour of Britain
Relaunched in 2004 after a five-year absence from the calendar, the Tour of Britain is British Cycling’s premier road cycling event, held annually across eight days in September.
The free-to-watch sporting spectacular features Olympic, world and Tour de France champions, and attracts a roadside audience of over 1.5m spectators. Live coverage of the race is shown daily in the UK on ITV4, in addition to around the world. The Tour of Britain is part of the UCI ProSeries, making it one of the most prestigious sporting events in the sport’s global calendar.
Follow the Tour of Britain on Twitter, Facebook and Instagram or via the event’s official website at tourofbritain.co.uk.
About the Women’s Tour
Created by SweetSpot Group in 2014, the Women’s Tour is the UK’s first international stage race for women, bringing the world’s top riders to compete in Great Britain as a part of the UCI Women’s WorldTour.
The race, which has been won by the likes of Marianne Vos (2014), Lizzie Deignan (2016, 2019) and Coryn Labecki (2018), attracts an annual roadside audience of 300,000, as well as over three million fans through linear and online platforms.
Follow the Women’s Tour on Twitter (#WomensTour), Facebook, and Instagram or via the event’s official website at womenstour.co.uk.
For further media information, please contact:
- Peter Hodges (07970 526 519 / peterh@thetour.co.uk)
- Nick Bull (07977 151 184 / nickb@thetour.co.uk).