Campaign, the leading business brand for advertising, marketing and media, hosts its event dedicated to sports marketing on 26th February 2019 at etc.venues Victoria, London.
Future Fit will be packed with the insight you need to stay ahead of the curve; from the opportunities afforded by social-media powered grassroots sports to the emerging opportunities in eSports. When sport can be consumed on demand and across multiple devices this event will help you find new ways to gain fan attention and evaluate success. When bringing fans closer to action is top of the agenda for brands, athletes and right holders alike, this event will leave you with the tangible tools and fresh thinking from which meaningful connections with consumers can grow.
Chaired by Jennie Price CBE, Former Chief Executive, Sport England, agenda highlights include:
Using sport to place your brand at the heart of the community
- Positioning brands as supporters of values close to consumers hearts, to deliver authentic messages
- Recognising and promoting the valuable work being done through grassroots sport and nurturing the positive impact this has on communities
- Supporting local sporting groups and building stronger communities who are receptive to your brand values and message
Pete Markey, Chief marketing officer, TSB
Dan Staples, Head of brand marketing, Wiggle
Rethinking sport for teenage girls today
- Understanding the influences in the broader context of girls’ lives today to prompt behaviour change
- Re-setting the role sport plays and the emotions it triggers
- Getting underneath the issues and generating new thinking, which can make a difference
Kate Nicholson, Head of Insight and Innovation, Women in Sport
Wendy Hawk, Head of Fundraising and Communications, Women in Sport
Beyond the corporate box: How is traditional sponsorship evolving?
Case study
- Uncovering brands approaches to sponsorship, and what make an opportunity worthwhile
- Sponsorship has often been very passive; how is this changing?
- Identifying if sponsorship is the right investment for your brand
Alejandro Fiecconi, Global brand manager, Unilever
Please visit: https://www.campaignlive.co.uk/events/future-fit for full details and to book.
*ESA Members – please see your bulletin for your 20% booking discount code