What’s your name and position within the organisation? Ant Garstang, founder and MD of Flash. Give us a brief overview of Flash as a company in general and your approach to sponsorship and partnerships specifically? Flash was founded in 2014. We’re a specialist sports marketing ... read more
Blogs
Is a more agile approach needed for the future of sponsorship?
The fifth edition of Frontier, MKTG’s sport, entertainment and sponsorship monitor, is due out in July, and this year is definitely not a normal year. Whilst there is good news in the number of global responses, this must be played out against a backdrop of uncertainty and unparalleled disruption in ... read more
ESA Diploma alumni in focus | Luke Wilson, Pitch
Introducing alumni in focus, a new series where we speak to former ESA Diploma students to find out how their careers have progressed since graduating Dip ESA. First up, we speak to Luke Wilson, who participated in the Diploma in 2013 What role were you in when you started the ESA ... read more
Life in lockdown: how it feels to be an Olympian with no Olympics
The focus, sacrifice and (lack of) work-life balance needed to make it to the top in sport leaves me in awe. I like to think of myself as driven, dedicated, going above and beyond for my team, but having spent most of my career working alongside elite athletes, I can promise you, my work ethic is ... read more
Experiential Renaissance: The Rebirth of Experiences
I will state from the off that I am an eternal optimist. However, I think we can all agree that the last few months of lockdown have been very trying for us all in various ways. A long-time fan of Madonna, I took umbrage at her now infamous comment whilst bathing in rose petals, dubbing Coronavirus ... read more
Why influencers are ace advisors on connecting with your audience (aka people).
Each week I try to take an original approach on a subject being widely talked about in the world of sponsorship. Inspired by the recent ESA webinar on ‘how brands and rights holders are using digital to connect with their most valuable asset – their audience,’ this week, I’m going to delve under the ... read more
Closed door sports open fresh opportunities for sponsorship
As top-tier sport around Europe starts to resume, this blog post from staff at ESA member SQN explores how brands should explore the opportunities offered by empty stadiums Innovative technology looks set to open closed doors for brands looking to activate or ignite sports sponsorship ... read more
Why it’s easy for sponsorship professionals to act sustainably
Thursday last week, ESA’s latest webinar was on the theme of Sustainability in Sponsorship. My colleague at Formula E Julia Pallé is a sustainability specialist who joined the panel to share her expert view: “Sustainability in sponsorship is like getting married, you want to make sure you choose ... read more
The race to restore our oceans
As The Ocean Race Summits continue next week in a new, innovative and engaging online format, Mike Vandrau, Managing Director - Rights at CSM Sport & Entertainment explains how The Ocean Race is turning the tide on partnerships with purpose. “The greatest threat to our planet is the ... read more
The first game back – a view from the couch
Insights and Observations from Octagon Chief Strategy Officer Simon Wardle on The Bundesliga’s Return to Live Competition Football is finally back. The world is watching and sports fans are holding their breath that everything goes smoothly. Ironically the first major soccer game to be ... read more
Member spotlight: E10 Sponsorship
What’s your name and position within the organisation? Tim Davy, Head of Sponsorship & Commercial Partnerships Give us a brief overview of E10 and what makes your company unique? E10 is an independent sponsorship agency that focuses on brand consultancy and working with rights holders ... read more
COVID-19: Discovering a whole new world of sponsorship potential
You don’t know what you don’t know. The first time I heard that phrase, my immediate thought was, “well of course you don’t…” but as it reverberated in my head, I realised the real point being made was the difference between being conscious of unknown unknowns versus being oblivious to them; the ... read more
ESA Sponsorship Sentiment Tracker: Five key takeaways
The European Sponsorship Association (ESA) conducted its first Sponsorship Sentiment Tracker research in the first two weeks of April, with invites sent out to members/ non-members involved in sponsorship. More than 150 companies responded to our call to action, ranging from agencies, brands, rights ... read more
Changing the game: Rights Holders lend a helping hand to charities
The charity sector has been hit hard during the Covid-19 pandemic with the National Council for Voluntary Organisations estimating that a minimum of £4.3bn of income has been lost as a result of the outbreak. Much of this can be put down to social distancing, which has put a stop to crucial ... read more
COVID-19: A view on sport and sponsorship after lockdown
After listening to this week’s ESA webinar on leadership in lockdown, I started thinking about how our new normal provides an opportunity for everyone to be a leader and specifically a thought leader. In the entertainment industry we’ve pressed pause for good reason on in-real-life live activity, ... read more
- « Previous Page
- 1
- …
- 9
- 10
- 11
- 12
- 13
- …
- 21
- Next Page »