I thought I was pretty down-with-the-kids back when I learnt what FOMO was. Then recently, I was introduced to JOMO, the joy of missing out, just in time for lockdown. One thing I’m not missing out on is a whole new set of jargon – from furloughing to social distancing and flattening curves ... read more
Blogs
The pivot to digital: How can the industry navigate these uncharted waters?
Jason Steele, Head of CSM Engage, explores some possible avenues through which brands, rights holders and venues can offer hope to fans in isolation. Last Sunday afternoon, I ritualistically flicked across to BT Sport to find, in place of Manchester United vs. Tottenham Hotspur, a replay of ... read more
COVID-19: How isolation can make us even better connected
As sponsorship professionals, we put relationships, be they brand-to-brand or with our audiences, at the heart of everything we do. Central to these relationships is humanity: knowing what people need, why they need it and how to fulfil that need in a genuine way. With mass sport ... read more
Member Spotlight: Reg&Co
What’s your name and position within the organisation? Karen Morris, Director/Founder, Reg&Co was previously called brandmeetsbrand which I founded in 2003. How did the organisation come to work with Rights Holders and Brands? What “bigger picture” did this relationship seek to ... read more
COVID-19: Five steps to no fear crisis comms
COVID-19. Everyone’s talking about it, but let’s discuss how to talk about it at work. I’m ruing the fact my parents didn’t send me to circus school, because it’s like walking a tightrope. How do you make and communicate constructive plans at a time of global pandemic without fuelling ... read more
Member Spotlight: MCC and Lord’s Ground
What’s your name and position within the organisation? Emma Sheldrake, Head of Commercial Partnerships at Marylebone Cricket Club (MCC) and Lord’s Ground. How did MCC come to work with its current sponsors/ rights holders? What “bigger picture” did these relationships ... read more
Member Spotlight: AOK Connect
What’s your name and position within the organisation? Sam Baring, Head of Sponsorship at The AOK Events Group. We launched our dedicated sponsorship consultancy, AOK Connect, in 2018. Can you give us an overview of AOK Connect as a part of The AOK Events Group and your approach to ... read more
How analytics has changed the game – on and off the pitch
As data and analytics in sport continues to evolve, David Smith of SAS highlights how the multinational tech company is enhancing fan experience, on-field performance and team operations through partnerships with British Rowing and the Orlando Magic Over the past 15 years or so there has been ... read more
Member Spotlight: AxisStars
What’s your name and position within the organisation, as well as your professional background? . Louis Saha, Founder and CEO of AxisStars. Former Professional Footballer for teams including Fulham, Manchester United, Everton, Spurs and France. Retired 6 years ago and started to develop ... read more
Member Spotlight: CSM
What’s your name and position within the organisation? Sarah Dawson, Managing Director – Brands at CSM Give us a brief history of CSM and what makes your company unique? Over the last ten years, we have brought together more than fifteen individual agencies that all shared a similar ... read more
Member Spotlight: SQN
What’s your name and position within the organisation? Claire Ritchie-Tomkins, Founder and Chief Executive of SQN. Having been in the IT industry for 15 years working for HP and then Nortel, where I was in-house sponsorship manager looking after F1 and sailing, I set up SQN in 2001 with a ... read more
Sponsorship Highlights from SPORTO 2019
ESA’s partnership with SPORTO gave Chairman, Andy Westlake, and Board Director, Sophie Morris, the opportunity to see how things are done in Slovenia. Here are Sophie’s key takeaways from last month’s sponsorship and sports marketing conference… Firstly, the location of this conference is ... read more
Member Spotlight: WeAreFearless
What’s your name and position within the organisation? Garry Dods, Founder and MD at WeAreFearless. Give us a brief overview of WeAreFearless as a company in general and your approach to sponsorship and partnerships specifically? WeAreFearless was founded with a challenger mindset and a ... read more
Innovate, reformulate, co-create – key learnings from Host City 2019
If you do nothing, nothing will change Alban Dechelotte of Riot Games at Host City 2019 As part of ESA's partnership with Host City 2019, ESA Board Director Katie Traxton moderated a pair of panels on sponsorship, ROI, fan engagement and audience experience. Here Katie outlines the major ... read more
ESA Arts Sponsorship Certificate – Course Director Peter Raymond
Peter Raymond, the Course Director of the ESA Diploma and ESA Arts Certificate, discusses his favourite arts sponsorship campaigns, how to become a successful arts marketer and why the two courses will be combined for the first time in 2020. Tell us more about ESA Arts Sponsorship ... read more
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