As the power of individual athletes rises, CSM Sport & Entertainment Account Director Michael White argues that the talent on display in Formula E could provide the answer for new heroes. Heroes are an essential part of what makes sport so compelling. The storylines, the highs and lows and ... read more
Blogs
Demystifying F1’s Draft 2021 Regulations
Formula One™ has just unveiled its new vision for the sport, revealing the much-anticipated 2021 regulations change that is viewed by many as the most radical overhaul in the sport’s history. But what do the rule changes mean, why do they matter and what will the impact be on fans and partners ... read more
London commercially primed for NFL franchise to touch down
With the NFL's annual festival recently returning to London amid record interest in American Football, Nick Nixon of ESA member rEvolution surveys the case for a permanent team based in the UK. The culmination of the NFL’s 2019 International Series, now in its 12th year, at Wembley on Sunday ... read more
Member Spotlight: England Athletics
What’s your name and position within the organisation? Andy Anstey, Head of Business Development at England Athletics. I am responsible for commercial income generation across business partnerships, retail and new product development. Tell us a little bit about England Athletics? England ... read more
Rate of growth for clips and highlights to outstrip live – five-year projections
The rate of growth for in-play clip and short-form highlights rights will outstrip the rate of growth for live rights according to five-year projections by ESA member Two Circles. Using its proprietary media-modelling techniques, developed helping over 100 of the world’s leading ... read more
Three comms lessons on a tough night for the FA
After England's footballers were racially abused in Bulgaria, Emma Wright from ESA member Hill + Knowlton Strategies assesses the communications efforts of The FA and reflects on the lessons all comms professionals can learn from the incident. In the harsh spotlight of the inexcusable behaviour ... read more
Member Spotlight: Live Nation
What’s your name and position within the organisation? Jim Campling, President of Marketing Partnerships at Live Nation UK. I oversee the creation, negotiation and development of commercial partnerships across Live Nation’s UK portfolio of festivals, venues, promoted shows and ticketing ... read more
The legal view on Liverpool’s dispute with New Balance
As the Premier League giants head to court over a new kit deal, Michael Lister and Mike Jones of ESA member Harbottle & Lewis discuss the case and the key to finding the balance when negotiating matching rights in club partner agreements. Liverpool made a perfect start to the 2019/20 ... read more
Member Spotlight: Cake
What’s your name and position within the organisation? Rosie Holden - Managing Director of Cake (Havas) Can you tell us a little bit about Cake? Cake is the sport and entertainment hub of Havas and our main role is to help brands connect meaningfully to their consumers through popular ... read more
The unstoppable rise of women’s sport, next-gen sponsorship and more – five takeaways from #SPfan19
The European Sponsorship Association was a media partner of last week’s sold-out SportsPro Fan Conference, held at the state-of-the-art Tottenham Hotspur Stadium. Packed full of insights from industry leaders and #ESAmembers, the conference attracted more than 350 attendees. Here we outline five key ... read more
Member Spotlight: m/SIX
What’s your name and position within the organisation? Hello, I’m Laura and I head up the Partnerships & Sponsorship team at m/SIX. Tell us what your company does and what makes m/SIX unique. As an agency, we pride ourselves in being honest, energetic and pioneering. Everyday our ... read more
Why brands should back women’s road cycling
With the biggest date in Britain's annual cycling calendar around the corner, rEvolution's Gayle Jenkins looks at the state of women's cycling The Tour de France is one of the biggest sporting occasions of the year, receives seven figure sums in sponsorship deals annually and is shown on ... read more
English football’s swing to the East
How is Asian investment altering the commercial landscape of the English game? Sixteen years ago, Chinese telecoms company Kejian cast a solitary figure in English Premier League sponsorship, as the only Asian brand to appear on a shirtfront. Fast forward to 2019 and there are eleven ... read more
How to write a killer ESA Awards entry
Gavin Peters, ESA Awards Committee member and Chief Strategy Officer at Wi5, gives us his thoughts on writing that killer awards entry... We all know how easy it is to de-prioritise an awards entry to the point where it’s seen as a bit of last-minute admin to get to a day before the deadline. ... read more
ESA Leaders Programme: Course Highlights and Key Takeaways
Ahead of our next two-day ESA Leaders Programme starting in September, we speak to Course Leader, Russell Soden, from course partner Russell Soden Consulting. Course highlights Understanding the role of the leader in the world of sponsorship and developing the skills and strategies to build ... read more
- « Previous Page
- 1
- …
- 12
- 13
- 14
- 15
- 16
- …
- 21
- Next Page »