What’s your name and position within the organisation? Owen Laverty - Director of Fan Intelligence® at Ear to the Ground, a global creative agency working with the likes of New Balance, PlayStation, STATSports, Arsenal, FIFA and Beats by Dre to build campaigns and brands that lead ... read more
Blogs
Bouncing Back from the Brink Part One: How 2020 Became a Golden Year for Formula 1
From PR disaster and potential financial crisis just six months ago, Formula 1 has bounced back to enjoy one of its strongest seasons in recent history, delivering a golden year for the sport in a Coronavirus-hit 2020. Lizzie Isherwood, Communications Director at ESA member CSM, examines the lessons ... read more
Member Spotlight: The Telegraph
What’s your name and position within the organisation? Nick Green Head of Sport – Commercial, The Telegraph Give us a brief overview of The Telegraph as a company The Telegraph has been a part of people’s lives for 165 years and this year our quality journalism has never been more ... read more
Martin Stark: fighting discrimination with pride
In recent weeks, the frequency of my European Sponsorship Association blogs has decreased, but when I do sit down and put fingers to keyboard, the subjects I write about are as important as ever. Recently I’ve been chatting to Martin Stark, founder of the World Gay Boxing Championship (WGBC), and I ... read more
Member Spotlight: AIG Life
What’s your name and position within the organisation? My name is Caroline Topps and I am the Brand & Sponsorship Manager at AIG Life. I’ve worked in marketing roles across a variety of industries including; insurance, healthcare, heritage and publishing. I currently lead on all things ... read more
Sponsorship sales in the age of COVID-19
Selling rights was never easy, but in the age of COVID it just got a whole lot harder. How do you sell rights to events which may never happen? How do you convince a brand to spend money on sponsorship when they are making staff redundant? That is tough, even for the very best business development ... read more
Member Spotlight: The Consultancy Group
What’s your name and position within the organisation? My name is Anthony Schaub and I am the Founder of The Consultancy Group. I have been working for large corporations active in private banking, luxury goods and Sports. Give us a brief overview of The Consultancy Group as a company in ... read more
Member Spotlight: Legacy Communications
What’s your name and position within the organisation? Kevin Moore, Managing Director of Legacy, a sponsorship and communications agency. Give us a brief overview of Legacy as a company in general and your approach to sponsorship and partnerships specifically? One of Ireland’s biggest ... read more
Member Spotlight: Dataflow Events
What’s your name and position within the organisation? My name is John Denham and I am the owner and Managing Director of Dataflow Events. Give us a brief overview of Dataflow Events as a company in general and your approach to sponsorship and partnerships specifically? Dataflow has been ... read more
How brands adapted from traditional rights to activate across the Final 8 tournaments
Account Director Dan Sproul and Partner James English of ESA member Fuse take a look at how brands activated across the Final 8 tournaments for the UEFA Champions League and the UEFA Europa League. How did Covid-19 affect the plans of Fuse clients, and how did brands pivot from traditional rights in ... read more
Learning from Jamaican swimmer Michael Gunning: how to face uncertainty and thrive
From the Reese Witherspoon Challenge to literally any conversation you stumble upon on TV, radio, online, WhatsApp, or in your living room, there’s one common theme – 2020 hasn’t been the year we expected. Dissection, prediction and an emotion that oscillates between disgruntlement and malaise rank ... read more
How discrimination created a one-woman role model for generations to come
It’s been a few weeks since I’ve written a blog. If I went into all the reasons for that, it would fill a blog in itself. However, when I recently spoke to survivor, athlete, cultural advisor and advocate for underrepresented groups Amazin LeThi, it became clear that her story needed to be ... read more
How do you reach the right people, at the right time with the right product?
This post first appeared on LinkedIn How do you reach the right people, at the right time with the right product? This is the very core of why sponsorships are a vital part of the marketing mix, elevating your brand, by taking it outside of your day-to-day consumer relationship and aligning ... read more
Gaming: An Emerging Champion for Charitable Giving
Gaming is quickly becoming a meaningful home for the future of philanthropy as gamers have significantly given back to charitable organizations over the past decade with no signs of slowing down. The community alone around Amazon’s streaming platform Twitch has collectively raised $145 million since ... read more
ESA Diploma alumni in focus | Daniel McEwan, McLaren Racing
Introducing alumni in focus, a new series where we speak to former ESA Diploma students to find out how their careers have progressed since graduating Dip ESA. Daniel McEwan, who participated in the Diploma in 2016 and leads the partnerships department at F1 team McLaren Racing, is next ... read more
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