ESA News

The European Sponsorship Association is an elected trade body representing the interests of its members – our goal is to inspire, unite and grow a welcoming and diverse sponsorship industry. ESA focuses on growing talent and sustaining a future through education, thought leadership and debate. ... read more

Three new Directors have been elected to the Board of The European Sponsorship Association (ESA) at today’s online AGM. Rebecca Martin of O2 Telefonica, Khadeen O’Donnell of English National Ballet and Daragh Persse of The Brand Fans were elected by ... read more

The European sponsorship community favours relaxing the media commitment required from professional sportspeople, new research from the European Sponsorship Association (ESA) has found. The findings were revealed in Wave 11 of ESA’s Sponsorship Sentiment Tracker (SST), which also revealed an ... read more

A dip in confidence within the European sponsorship marketing community has reflected ongoing challenges in overcoming the COVID-19 pandemic, the latest research from the European Sponsorship Association has found. With some countries currently back in lockdown and vaccine programmes taking ... read more

Confidence among the European sponsorship marketing community has reached its highest point since the start of the COVID-19 pandemic, new research from the European Sponsorship Association has found. The research also revealed that marketers are strongly in favour of gambling and betting ... read more

The European sponsorship market shrunk for the first time in almost a decade as the negative effects of the COVID-19 pandemic were felt across the continent, new research from the European Sponsorship Association in cooperation with Nielsen Sports has revealed. The 2021 ESA Sponsorship Market ... read more

Confidence among the European sponsorship marketing community has risen sharply, new research from the European Sponsorship Association has found. The eighth edition of the ESA Sponsorship Sentiment Tracker, conducted in February 2021, has registered a solid increase in positive sentiment about ... read more

The European Sponsorship Association revealed the winners of the 2021 ESA Awards over two nights this week, marking the culmination of the most significant ESA Awards in the prize’s 14-year history. The 2021 ESA Awards ceremony was staged via YouTube Live on Wednesday 24 and Thursday 25 February, ... read more

Tuesday 2 February, 2021 Confidence about the overall health of the European sponsorship industry has taken a dip in the latest ESA Sponsorship Sentiment Tracker, as a third COVID-19 wave continues to take its toll across the continent. According to the seventh edition of ESA’s regular survey, ... read more

ESA is recruiting a Marketing Communications & Events Manager to help us to continue to deliver our strategic vision of uniting, inspiring and growing the sponsorship industry in Europe. The successful candidate will have a good understanding of the sponsorship industry and related marketing ... read more

The European Sponsorship Association is thrilled to reveal the nominees for the 2021 ESA Awards, the most coveted prizes in sponsorship. After a record number of entries, a judging panel full of industry leaders has selected a record number of shortlisted entries for the 21 ESA Awards ... read more

The European sponsorship industry has demonstrated the clearest signs yet of an imminent recovery, according to a continent-wide survey of senior industry leaders conducted by the European Sponsorship Association. Wave six of the ESA Sponsorship Sentiment Tracker, conducted throughout November, ... read more

The European Sponsorship Association (ESA) is pleased to announce that leading sports marketing and data analytics business, DataPOWA, has partnered with the 2021 ESA Awards. As part of the partnership, DataPOWA will become the official Event Partner of the most prestigious awards ceremony in ... read more

Brands continue to be the most confident, while positivity amongst agencies has bounced backCOVID-19 pandemic spurs all parts of the sponsorship industry to do more to measure and evaluate partnershipsNearly two-thirds of organisations have completed or partially finalised negotiations of ... read more

The European Sponsorship Association is delighted to announce the successful completion of the largest ever ESA Diploma class. A total of 76 students from the January 2020 intake of the ESA Diploma graduated this week, marking the culmination of a challenging and unique eight months of study. The ... read more