Slingshot Sponsorship announces that Alex Howells will be joining its London office as an Account Director to head up the agency’s new sport division, as it seeks to drive its ‘creative commercialisation’ concept to rights-owners within the sports industry. Howells takes up the position at ... read more
Member News
Havas Sports & Entertainment appoints new CEO of UK agency
Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, is pleased to announce the appointment of Tove Okunniwa as the new CEO of Havas Sports & Entertainment UK. A creative and experienced marketing and sponsorship professional, Tove will be responsible ... read more
Premiership Rugby announces renewed partnership with GUINNESS
Premiership Rugby today announced that GUINNESS® is continuing its commitment to the 12 Aviva Premiership Rugby clubs for the 2014/15 season. GUINNESS, which has a rich heritage in English domestic rugby, will continue as the Official Beer and Official Responsible Drinking Partner of Premiership ... read more
Trek to sponsor London Duathlon
Trek, one of the biggest bicycle manufacturers in the world is to sponsor London Duathlon. The run-bike-run event which takes place in Richmond Park, London on 14 September is the biggest Duathlon in the world, with public places in the 2014 event already sold-out. London Duathlon was acquired last ... read more
Space brings Angry Birds Easter Hunt to THORPE PARK Resort
To celebrate Easter at Thorpe Park, Space is bringing Angry Birds to life with an experiential event at the Resort over Easter weekend. The Big Easter Hunt supports the launch of ANGRY BIRDS LAND, and teases the Angry Birds 4D animation experience and themed land opening at THORPE PARK Resort next ... read more
A new exciting era for European club rugby
PREMIERSHIP RUGBY today welcomed an exciting new era for European club rugby with the confirmation of the European Rugby Champions Cup and the European Rugby Challenge Cup as the elite European rugby competitions from the 2014 / 2015 season onwards. "We are looking forward to our clubs being part ... read more
Havas Sports & Entertainment bolsters Brazil operations with the appointment of Bruno Baracho as Managing Director of HS&E Brazil
Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, are pleased to announce the appointment of Bruno Baracho as Managing Director for the network’s office in São Paulo. A senior communications professional, Baracho brings to HS&E over 14 years of agency ... read more
The 2014 Ryder Cup to tee off with Tartan Tuesday
• Ryder Cup Ambassador Alan Hansen launches Ryder Cup Practice Day programme, which begins with Tartan Tuesday • Tickets on sale through http://www.rydercup.com/ The 2014 Ryder Cup Ambassador Alan Hansen today launched the event’s action-packed Practice Day programme. He also announced a new ... read more
Space brings a splash of Scandinavia to the UK for Cocio
Danish chocolate milk brand Cocio is hitting the streets of London for its first UK campaign, with targeted sampling activity to generate intrigue around the brand. Activity kicked off on Friday 4th April, led by Space. As lead BTL agency for Cocio, which is owned by dairy company Arla, Space is ... read more
Premiership Rugby Appoints Head of Partnerships
PREMIERSHIP Rugby are delighted to announce that one of the industry's foremost sports partnership experts has joined their team in Twickenham. Paul Sherrell formerly Commercial Director at Saracens and Director at Sponsorship & Events Agency - RT Marketing - is the new Head of Partnerships at ... read more
MediaCom Sport launches new Connected Sponsorship tools
Suite of tools to guide brands through selection, evaluation and impact of sponsorship deals MediaCom Sport has launched Connected Sponsorship, a new suite of industry-leading proprietary strategy and evaluation tools, for local and global brands investing in or considering sponsorship. The four ... read more
Crespi makes his mark at NH Collection Open
European Tour rookie Marco Crespi claimed a maiden title on The Race to Dubai with a two stroke victory at the inaugural NH Collection Open. Starting the day a shot adrift at La Reserva de Sotogrande Club de Golf the Italian fired a final round 69 to finish ten under and win by two from Jordi ... read more
Valencia C.F. and Two Circles Agree Innovative Partnership
Two Circles, the data-driven sports agency that specialises in driving commercial growth for sports rights holders, has been appointed by Valencia Club de Fútbol to play a key role in improving the club’s marketing strategy. In an innovative international partnership, the agency will strive to use ... read more
Generate behind Paul Weller 2014 gig at Warwick Castle in July
Paul Weller will headline this year’s Warwick Castle Summer Sounds on Friday 11 July, organised by sport and entertainment agency, Generate. Generate’s Director of Events & IP, Andrew Wyke, brokered the deal for Paul Weller bringing the British singer, lyricist and guitarist to the medieval ... read more
MediaCom Sport Signs Football Superstar Neymar Jr.
MediaCom Sport has agreed a unique commercial partnership with Brazilian football star Neymar Jr. The agency will work with the player’s management to explore commercial opportunities that build on his skill and position as one of the world’s most recognized athletes as part of a three-year ... read more