brandrapport has today launched a fresh new ‘look and feel’ to reflect a number of key developments at the agency, which includes a change in ownership. In seeking to deliver a more rounded brand experience offering to its clients, brandrapport has developed a new innovative Brand Planning & ... read more
Member News
OC Sport acquired by Télégramme Group
French media, sports and entertainment firm Télégramme Group has acquired a majority shareholding in OC Sport, the global sports marketing company specialising in professional sailing and outdoor events. Operating globally from bases in the UK, Switzerland, France and Singapore, OC Sport manages ... read more
PruHealth And PruProtect with Vitality sponsor Eurosport Tour De France coverage
PruHealth and PruProtect, the innovative health and life insurers, have agreed a deal to become sole sponsors of this year’s Tour de France coverage on Eurosport. From 5th of July onwards Eurosport, celebrating its 25th consecutive year of reporting on the Tour de France, will have ten broadcasts ... read more
Three budding artists meet Irish Open contender
Ross Fisher awards Irish Open art competition winners at Fota Island Resor Five-time European Tour winner, Ross Fisher, today met with and awarded prizes to the young winners of the inaugural Irish Open 2014 Schools’ Art Competition. The three, all of whom are from Cork, submitted entries to the ... read more
Global Fans “decoded” through the Logics of Engagement in FANS.PASSIONS.BRANDS
Study launched by Havas Sports & Entertainment in partnership with USC Annenberg Innovation Lab Just a few days into the FIFA World CupTM, this new research looks into the ways fans around the world engage in their passion for sport and entertainment, with a specific focus on football fans, ... read more
Synergy sets up pop up PR and Social shop in Brazil for the World Cup
Synergy Sponsorship is creating a pop-up 'Ideas Office' in Rio de Janeiro for the World Cup, led by Synergy's Deputy Head of Communications Reema Babakhan. The office will be in action throughout the tournament, with a PR and social media team creating proactive and reactive content and ideas for ... read more
Fuse Sport + Entertainment appointed by Nissan
Fuse Sport + Entertainment, part of the Omnicom Media Group, has been appointed by Nissan to work on the global car manufacturer’s exciting new sponsorship of the UEFA Champions League and UEFA Super Cup. The agency, which earlier this year won the Sponsorship Agency of the Year title at the UK ... read more
PHAR partners with Domikado to present the 2014 Football Legends Tour to millions of fans in Indonesia
PHAR has partnered with Indonesian tech firm Domikado to deliver the 2014 Football Legends Tour in Indonesia, which will culminate with the World Cup Legends vs Indonesia All Star game at the Gelora Bung Karno Sports Stadium in Jakarta. Domikado are the 2014 FIFA World Cup’s Official Digital Content ... read more
Space leads ‘detonating’ activation at festivals for Desperados
London, 2 June 2014: Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from HEINEKEN, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summer. Desperados is broadening ... read more
The Mercy Hospital Foundation in Cork named Official Charity of the 2014 Irish Open
The European Tour is delighted to announce today that the Mercy Hospital Foundation in Cork has been named as Official Charity to the 2014 Irish Open to be played at Fota Island Resort in Co. Cork from June 19-22. The Foundation was selected from a shortlist of local charities by the Trustees of ... read more
Havas Sports & Entertainment appoints new CEO in Iberia
Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, is pleased to announce the appointment of Carmen Fernández de Alarcón as the new CEO of Havas Sports & Entertainment Iberia. A highly-experienced marketing professional with over 20 years in the ... read more
Octopus Investments appoints Chris Jordan as T20 ambassador
Sussex and England all-rounder Chris Jordan was today officially unveiled as brand ambassador for Octopus Investments, proud sponsor of the Birmingham Bears and Surrey T20 sides. The partnership with Octopus Investments begins immediately and runs for the duration of the 2014 season. The ... read more
Huge increase in TV figures for Aviva Premiership Rugby
AVIVA PREMIERSHIP Rugby has achieved a massive 40% rise in television audiences, it was confirmed today. The top flight of English club rugby - in its first season on BT Sport - recorded an average live weekend TV audience of 358,000 across the Aviva Premiership Rugby regular season, rounds ... read more
Hall appointed to senior role at Fuse Sport + Entertainment
Fuse Sport + Entertainment, part of the Omnicom Media Group, has appointed Naomi Hall as Senior Account Director. The agency, which last month won the Sponsorship Agency of the Year title at the UK Sponsorship Awards, is the fastest growing agency of its kind in the country and now has over 65 ... read more
Creating a Strategic Framework for The European Tour’s future development
At a recent meeting The European Tour Board confirmed a decision to carry out a full review of their strategy. The Strategic Planning Programme is being led by a steering committee comprising European Tour Chief Executive George O’Grady, Chief Operating Officer Keith Waters and Financial Director ... read more
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