England Football, The Football Association’s new home for participation and the grassroots game, has today launched Football Your Way, a new campaign to help disabled footballers’ return to the sport and reclaim the moments they have missed, as Covid-19 restrictions are lifted across the country. ... read more
Member News
DreamHack Reveals Trailer, Graphics and Gameplay Footage For Free Hybrid Festival and Online Multiplayer Game, “DreamHack Beyond”
“DreamHack Beyond” to be All-Digital, Interactive Experience July 24–31, 2021 Week to Include Tournaments, LAN Party, Streaming Studio, Cosplay Championship, Livestreamed Music and Film Screenings, Expo, Panels, Game Demos and More DreamHack, the immersive, gaming lifestyle experience where ... read more
World Championship Air Race appoints CSM to support global partnership strategy
World Championship Air Race (WCAR) has appointed CSM Sport & Entertainment to develop WCAR’s commercial proposition and global go-to-market strategy. The appointment will see CSM, the global integrated marketing agency, use its international industry expertise to support the team at WCAR with ... read more
The Belgian Sponsorship Awards return with a new President and a new format
SAVE THE DATE! The Belgian Sponsorship Awards will be held on 8th October 2021 at the Docks Dome in Brussels. Immediately following SponsorLive: European Sponsorship Association Summit, the awards will showcase and reward the best Belgian sponsorships of 2020 and 2021. For the 7th edition of the ... read more
Hill+Knowlton Strategies wins sports brief with MANA Group
Hill+Knowlton Strategies (H+K), one of the world’s leading public relations firms, has won a brief with MANA Group, the entertainment company launched by former triathlete Chris McCormack. H+K’s scope focuses on the brand’s Pho3nix Foundation, a non-profit organisation that leverages sports to ... read more
Celebrity Esports Power Up with Boost Gaming Partnership
Celebrity Esports, the leader in celebrity gaming, today announces Boost Gaming as its official partner for the inaugural Celebrity Esports Superstar League, commencing on May 28th 2021. This exclusive partnership will enable gamers to access a single platform to purchase any gift card or digital ... read more
DataPOWA acquired by ASX tech firm IXUP
IXUP Limited (IXUP) to purchase 100% of DataPOWA Limited (DataPOWA) for cash and IXUP shares, valuing DataPOWA up to £9.8 million (based on the share price at date of signing definitive agreements)DataPOWA’s sponsorship analytics platform and IXUP’s Secure Data Engine creates a world first product ... read more
Monster Energy and Dorna Sports extend sponsorship agreement
A multi-year contract extension confirms the future of a longstanding partnership for MotoGP™ Dorna Sports is delighted to announce an extension to its partnership with Monster Energy, with a new multi-year agreement confirming the future of the longstanding collaboration. Monster will therefore ... read more
The NOW Ninjas complete the Celebrity Esports Superstar League 2021 team roster
NOW has signed an exclusive team naming rights agreement with the first of its kind gaming series, the Celebrity Esports Superstar League. With a mission to bring Esports to a mainstream audience, Celebrity Esports will see celebrity teams compete against each other across a collection of the ... read more
Willett’s birdies secure £19,000 for Prostate Cancer UK
Betfred British Masters host Danny Willett’s performance at The Belfry during this year’s tournament secured a £19,000 donation from tournament title sponsors Betfred to Prostate Cancer UK.Willett selected Prostate Cancer UK as the official charity of the 2021 Betfred British Masters, with the ... read more
European Tour, Ryder Cup Europe and Two Circles create Tour Consumer Experiences
The European Tour and Ryder Cup Europe today announced Tour Consumer Experiences, an 11-year strategic venture with industry-leading sports marketing and data technology company Two Circles. Tour Consumer Experiences will combine the European Tour and Ryder Cup Europe’s knowledge of creating ... read more
Moniker Culture Partners with Vauxhall One
Vauxhall’s arches are calling all artists, but will you be the artist to answer? Partnership brokered by Reg&Co Ltd With a bit of normality on the horizon Moniker Culture, Vauxhall One and The Arch Company have joined forces to present Art in the Arches, bringing colour and creativity to ... read more
Surrey FA e-Country Cup 2021 – the Live Finals
The live finals of Surrey FA’s first-ever e-County Cup Tournament will take place at Meadowbank Football Ground on Sunday 23rd May. In February, Surrey FA launched the first ever e-County Cup, becoming the first County FA to delve into the world of e-Sports. The Cup was launched in the ... read more
NFL returns to London with two games in 2021
Jets-Falcons, Dolphins-Jaguars slated for Tottenham Hotspur The National Football League today announced that it will return to playing International Series Games in 2021, with two games to be held at London’s Tottenham Hotspur Stadium. The Atlanta Falcons will host the New York Jets on ... read more
World Gymnastics Championships Liverpool 2022 appoint Reg & Co for commercial brief
Following a competitive tender process, Reg & Co are delighted to be appointed to work with the World Gymnastics Championships Liverpool 2022 to secure sponsors and partners for the competition taking place from 29 October – 6 November 2022 at the M&S Bank Arena Liverpool. Commenting ... read more
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