Sports camera brand Veo commits to a new four-year agreement, while Hyped renews support for girl's football Surrey FA are delighted to announce that Hyped Marketing have committed to sponsorship of girls football in Surrey for the 2020/21 season. The Hyped team will continue working ... read more
Member News
Sportsbreaks.com becomes official match break supplier of the NFL in the UK
The sports travel experts will provide the not-to-be-missed ticket and accommodation packages for NFL fans for the NFL London Games from 2021 onwards Sportsbreaks.com, the supporter travel division of sports travel specialists Clarity Travel, has announced a 3-year partnership with the NFL in ... read more
Capital Content renews support for Surrey FA
Two organisations come together to innovate football-based digital content in Surrey Capital Content, a Surrey-based digital agency, has renewed an existing partnership with ESA member Surrey FA to support the creation of best-in-class content for everyone involved in the grassroots game, ... read more
Festival season is back in bloom for 2021: Bloom Gin becomes the official gin of American Express Presents BST Hyde Park
BLOOM Gin is delighted to announce that it will be bringing festival season back with a bang in 2021, as it joins American Express presents BST Hyde Park as the festival’s official gin sponsor, a partnership brokered by ESA member, the AEG Europe Global Partnerships team. BLOOM Gin will be ... read more
CSM partners with football management agency, Football Capital
Global integrated marketing and brand experience agency, CSM, is pleased to announce its partnership with global football management agency, Football Capital. The partnership will see CSM generate and manage opportunities for Football Capital’s portfolio of clients, including Liverpool and Brazil ... read more
Mastercard renews UEFA Champions League partnership
Mastercard agrees new sponsorship deal with UEFA to extend UEFA Champions League partnership for 2021–24 cycle. ESA member Mastercard has today announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. ... read more
Michelin to take top billing at the Gran Premio de Aragon
Official tyre supplier to both MotoGP™ and MotoE™ set to title sponsor the first MotoGP™ event at MotorLand Aragon in 2020 ESA member Dorna Sports is delighted to announce MotoGP™ and FIM Enel MotoE™ World Cup tyre supplier Michelin as title sponsor for the Gran Premio de Aragon in 2020, ... read more
IFF launches first World Virtual Freestyle Floorball Cup
ESA member, the International Floorball Federation, has launched the first ever World Virtual Freestyle Floorball Cup (WVFFC) 2020. This is a competition where every floorballer can take part by showing their best tricks or skills within a certain time-limit. The competition is organised virtually ... read more
Asahi UK becomes official beer & cider partner for American Express presents BST Hyde Park
LONDON, October 2020: As part of its long-term commitment to support the UK events industry, Asahi UK, the UK’s leading super premium beer and cider supplier, has confirmed a landmark six-year deal to become the official beer & cider partner for AEG’s leading European festival, American Express ... read more
Appear pitchside at Old Trafford with Marriott Bonvoy
Marriott Bonvoy offers members and fans an incredible Manchester United experience London, UK – (October 8, 2020) - ESA member Marriott Bonvoy, the Official Hotel Loyalty Partner of Manchester United, is rewarding fans with the chance to ‘appear’ pitchside at the Theatre of Dreams. For the ... read more
Athletes with the best marketing power revealed by AthletePOWA
DataPOWA, the AI technology firm, has today released a list of the 20 most powerful sports people as ranked by athletePOWA, the AI, data-driven, real-time, marketing power evaluation engine, as a contrast to the recently released Nielsen Most Marketable Athletes list. The Nielsen list is ranked by ... read more
SAS to continue supporting British Rowing beyond Tokyo Olympics and Paralympics
SAS is delighted to announce that it will continue to provide its world-leading analytics solutions to British Rowing until December 2021 through the rearranged Olympic and Paralympic Games next summer. SAS will work with British Rowing to develop powerful data solutions across the business ... read more
Bio-Synergy Extends Partnership With LDN UTD
LDN UTD announces extension of partnership with award winning Bio-Synergy as Official Nutrition Partner of DOTA 2 Team.Creative Agency, WeAreFearless, appointed to develop partnership creative and activation through #UpgradeYourself campaign.Fitness trainer, Dida, to provide fitness and nutrition ... read more
SweetSpot confirm race dates and look ahead to 2021
Following the postponement of all of their elite cycling events in 2020, ESA member SweetSpot is looking ahead to 2021 following the confirmation of the UCI calendars for next year, and the continued growth in appetite for cycling across Britain. The Women’s Tour, the biggest race on the UCI ... read more
New £1.8M Racing League – 2021 fixtures announced
Six new Racing League summer evening horse racing events confirmed by BHADoncaster, Lingfield Park, Newcastle and Royal Windsor racecourses to host race meetingsAll 36 races to be broadcast live on Sky SportsOpening Racing League meeting at Newcastle Racecourse on Thursday 29 July 2021Racing League ... read more
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