Global lifestyle agency MKTG reveals key insights shaping the future of the sponsorship industry including the demand for purpose-driven partnerships, rise of agile sponsorships and continued lack of 360˚ measurement. ESA member MKTG, the global lifestyle agency, has today released the ... read more
Member News
Lenovo™ will be the Title Sponsor of the Gran Premio di San Marino e della Riviera di Rimini
Lenovo will be the title sponsor for the 2020 Gran Premio di San Marino e della Riviera di Rimini, marking the first time Lenovo is the lead partner at a major motorsports event. Officially named the Gran Premio Lenovo di San Marino e della Riviera di Rimini, the event will be held from the 11th to ... read more
Supermarkets edge sponsorship first-half wins: ONSIDE
The number of new reported sponsorship deals in Ireland dropped 46% in the first half of 2020 versus the same period last year, while supermarkets dominated the public’s vote for stand-out sponsors in the past quarter, according to new research by sponsorship consultant and ESA member ... read more
Team GB demonstrates its support for Tokyo with One Year to Go
Today marks one year to go until the rescheduled Tokyo 2020 Olympic Games following the historic decision to postpone the event until 2021 due to the coronavirus pandemic. Team GB has reaffirmed its support for its friends and partners in Japan with the latest iteration of its ‘This is What Makes ... read more
BMW M to title sponsor Grand Prix of Styria
Iconic brand and MotoGP™ partner to lend its name to the second event at the stunning Red Bull Ring ESA member Dorna Sports is thrilled to reveal that the title sponsor for the 2020 Grand Prix of Styria will be BMW M GmbH. The event is set to take place from the 21st to the 23rd of August at ... read more
IMG appointed Rocket League’s exclusive licensing representative
Video game developer Psyonix has appointed ESA member IMG as the exclusive global licensing representative for its popular ‘Rocket League’ video game franchise. A high-powered hybrid of arcade-style soccer and vehicular mayhem, easy-to-understand controls and fluid, physics-driven competition, ... read more
Nikon announced as Official Partner of Photo London 2020
The sixth edition of Photo London will take place at the historic Gray’s Inn Gardens in central London, from 7–11 October 2020Nikon will sponsor Photo London 2020, becoming an official partner of the Fair and its online AcademySponsorship deal brokered by Photo London’s agency, ESA member Reg&Co ... read more
AEG Global Partnerships deal transports Thames Clippers naming rights to Uber
ESA member AEG Global Partnerships has defied the global crisis and business planning hiatus by brokering a landmark deal with Uber and Thames Clippers. Later this summer, the River Bus service will be rebranded as Uber Boat by Thames Clippers. The five year deal, which embodies the importance of ... read more
CSM Live Supports Premier League’s Return
ESA member CSM Live, the live experience team of integrated marketing agency CSM Sport and Entertainment, was recently appointed by the Premier League to deliver the seat dressing programme for the restart of the 2019/2020 season. Working closely with the Premier League and Premier League clubs, ... read more
Everton and Hummel reveal 2020/21 home kit
Everton has unveiled its first home kit from new technical partner hummel – fusing innovative, environmentally-responsible production methods with a design incorporating the Club’s iconic Z-Cars anthem. Blues fans can also pre-order hummel’s new Everton 2020/21 home training kit and team travel ... read more
Isle of Wight to host Tour of Britain 2022 final stage
The Isle of Wight will host the Tour of Britain – the UK’s biggest and most prestigious professional cycle race – for the first time ever in September 2022, following an agreement between race organisers and the Isle of Wight Council signed this morning (Saturday 4 July) that will see the final ... read more
CSM Live Appointed by ECB to Deliver Bio-Secure Venues for return to International Cricket
CSM Live, the live experience team of agency CSM Sport and Entertainment, has been appointed by the England and Wales Cricket Board to help the governing body formulate a bio-secure return to cricket. Working closely with the ECB as England prepares for its Test series against the West Indies, ... read more
OPRO launches new UK production line for fully certified face masks and visors
The leaders in custom-fit mouthguards have expanded their business offering to produce high quality face protection products for businesses, healthcare workers, key workers, and the general public OPRO, producers of the world’s most technologically advanced mouthguard and double winners of ... read more
OPRO renews as official mouthguard of Harlequins
We are delighted to announce the renewal of our longstanding partnership with Harlequins, which sees OPRO continue as the official mouthguard for the Club. Harlequins is one of the oldest and most famous rugby clubs in the world. Founded in 1866 and renowned for its expansive style of rugby and ... read more
H+K expands senior talent ranks with the appointment of Tanya Joseph
Hill+Knowlton Strategies (H+K), an international public relations agency, has appointed Tanya Joseph as Managing Director of Specialist Services in London. Tanya brings a wealth of communications experience and expertise from a distinguished career in the private, public and NGO sectors. She ... read more
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