The designs of a new breathing aid developed by engineers at University College London and Formula One working with clinicians at UCLH have been made freely available to support the global response to Covid-19. The UCL-Ventura breathing aid, a Continuous Positive Airway Pressure (CPAP) device, ... read more
Member News
Agency invents first timed soap to help curb spread of Covid-19
In the midst of a global pandemic, a curious thing is taking place on that little island off the coast of Europe, proving that big messages can come in small packages. As we all know, handwashing can saves lives, yet so few of us are doing it for the 20 seconds it takes to get them safely clean. ... read more
OPRO Mouthguards donates 3D printers in aid of production of thousands of NHS face shields
ESA member OPRO, the world’s largest manufacturer of the most technically advanced mouthguard, a family run business out of Hemel Hempstead, today shared news that they’ve loaned their range of cutting-edge magna 3D printers to 3D printing experts, Photocentric. Fellow Queen’s Award for ... read more
Social Media Sponsorship – The New Normal For Rights Holders
Like pretty much every aspect of life, Sport and vicariously sponsorship, is facing a watershed moment. With live sport being suspended, for rights holders it is time for ingenuity to take a front seat. While rights holders' content relies so heavily on live sport, players themselves are ... read more
Scottish Ballet present digital dance health classes to connect with communities in Scotland, and beyond
As Scotland’s National Dance Company, Scottish Ballet aims to bring the benefits and joy of dance to everyone. Committed to supporting communities in Scotland during these unprecedented times, Scottish Ballet will be delivering its SB Health programme digitally in a bid to target isolated people, ... read more
SPONSORIUM pledges action plan to save sponsorship industry globally
As a direct consequence of governments across all continents banning public gatherings until further notice, thus forcing the cancellation or indefinite postponing of thousands of sporting, cultural or community events worldwide, SPONSORIUM calls upon the sponsorship industry to mobilise. The ... read more
Financial Times Schools Programme appoints Reg&Co
ESA members Reg&Co are working with the Financial Times to identify brands to partner with the FT Schools Initiative. FT Schools are looking for brands that are forward thinking and care about financial and political literacy in young people. FT Schools helps the next generation prepare for ... read more
CSM Launches ‘Experience Good’ Collaboration Platform
ESA member CSM has today announced the launch of ExperienceGood.co, a digital hub to enable collaboration and story sharing across the world of experience marketing. The platform was developed by CSM together with foundational partner The Vendry, with the goal of driving the industry towards ... read more
McVitie’s appoints Fuse for Team GB athlete management
ESA member Fuse has been named McVitie’s partnership agency of record for its Team GB sponsorship. The agency has negotiated and contracted Team GB athletes Tom Daley, Max Whitlock, Becky & Ellie Downie, Liam Heath MBE, Frazer Clarke and Lauren Williams for the duration of the ... read more
Joint statement from UK Sport, the British Olympic Association and the British Paralympic Association
UK Sport, the British Olympic Association (BOA) and the British Paralympic Association (BPA) will host a conference call with the Chief Executives and Performance Directors of summer Olympic and Paralympic sports on Tuesday 24 March, 2020. Athletes representative bodies including the British ... read more
Science In Sport Group launches Performance Solutions, a cutting-edge nutrition service for partner teams and elite athletes
SiS pushes the boundaries of scientific understanding with game-changing nutrition service and partners with the England Women’s Football Teams, British swimmer Adam Peaty MBE, Team INEOS Cycling and INEOS TEAM UK, the British challenger for the 36th America’s cupFuelled by scientific ... read more
Verve invents first timed soap to educate people on clean hands
Handwashing is one of the best ways to prevent the spread of Covid -19, but only 5% of people are washing them for the 20 seconds needed to get them safely clean. (Statistically we’re probably all guilty, no judgement here!) So, Dublin creative agency and ESA member Verve has invented the first ... read more
Caster Semenya launches as Bridgestone South Africa ambassador
Caster Semenya, Olympic and World Champion launches alongside Josia Thugwane and Lawrence Brittain as Bridgestone ambassadors for the campaign Chase Your Dream, No Matter What. The Semenya launch focusses on her powerful story as one of the most iconic athletes in the world and her dreams for ... read more
SQN connects with OZ Sports to redefine sports storytelling
Sport is undergoing a period of rapid change and revolution. Continuous advances in technology, coupled with myriad channels of consumption, is offering sports rights holders a wealth of opportunity to increase their engagement to fans around the ... read more
Sir Robert McAlpine to join the ParalympicsGB family
ParalympicsGB are proud to announce Sir Robert McAlpine as an official partner ahead of the Tokyo 2020 Paralympic Games. With less than 200 days to go until the start of the Paralympic Games, the partnership aligns with Sir Robert McAlpine’s commitment to creating an inclusive workplace ... read more
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