Team GB’s team announcements for the Tokyo 2020 Olympic Games commence tomorrow and ahead of the nation’s best sailors being selected for competition in Japan, Team GB has today revealed its campaign for the Games – ‘This Is What Makes Us’. An estimated 378 athletes are expected to be selected ... read more
Member News
Bright Partnerships wins Dunlop pitch
New balls anyone? Bright Partnerships win Dunlop’s ATP Tour partnership activation, starting with the Nitto ATP Finals in London this November. Game, set, match! ESA member Bright are very excited to be working with Dunlop’s Global Marketing team to deliver retail experiences to tennis fans ... read more
Pitch Marketing Group appoints Luke Wilson to head up its growing sponsorship business
Pitch Marketing Group, the independent sports and entertainment marketing agency, has announced the appointment of Luke Wilson in the role of Head of Partnerships to lead its sponsorship consultancy and activation business; Pitch Partnerships. This news follows the agency’s most successful year ever ... read more
Derwent hoping to inspire next generation at Moniker Art Fair in deal brokered by Reg&Co
Derwent is proud to announce a new partnership with Moniker Art Fair, which will see the British brand involved in hosting a packed schedule of art workshops over the course of the event. Founded in 2010, Moniker Art Fair is a hyper-curated five-day contemporary art fair, ... read more
AOK Connect hosts ‘Partnerships in Sustainability’ networking breakfast
ESA member AOK Connect, the sponsorship consultancy of The AOK Events Group led by Sam Baring, hosted its first networking breakfast titled ‘Partnerships in Sustainability’. This event was the first in a series, with four further events planned for 2020. The breakfast was in partnership with ... read more
World Floorball Championships’ 2020 ‘Equal Opportunity’ campaign brings joy to hundreds of children
The campaign focuses on bringing the joy of exercise also to those who are financially challenged. The amount of donations received during the first round of the campaign, which was launched in cooperation with the World Floorball Championships 2020 partners, exceeded all expectations. In ... read more
Gary Brosnan joins CSM as Executive Creative Director
ESA member CSM is pleased to announce the appointment of former Amazon, Edelman and Octopus Group executive Gary Brosnan as Executive Creative Director. Gary will head up the creative services current team of 20 and together with existing Creative Directors James Purdie, Richie Wise and ... read more
Tour of Britain organisers aiming for growth following Mathieu van der Poel victory in 2019 race
Professional cycling’s most exciting talent, Dutchman Mathieu van der Poel has won the OVO Energy Tour of Britain, Britain’s biggest and most prestigious cycling race, heralding an exciting new era for the event as organisers look to continue to grow the Tour over the next decade. Van der Poel ... read more
Eden Mill announced as headline gin at The Hydro
Eden Mill, the premium Scottish gin and whisky distiller, has announced it is the official gin sponsor at Glasgow’s iconic arena and ESA member, The SSE Hydro. The three-year deal sees Eden Mill’s award-winning Original Gin become the official house gin, as well as its Love Gin and Mixology bottles ... read more
Octagon & Frukt’s ‘Power of Play’ report unpacks esports: the world’s first truly postmodern Sport
OCTAGON & FRUKT research uncovers the nuanced fan motivations driving new opportunities for brands and rights holders at the heart of gaming culture’s bold new momentum ESA member Octagon & FRUKT today unveiled the Power of Play report, a new white paper that looks beyond the big numbers ... read more
Paris Saint-Germain races ahead with Deliveroo
Deliveroo has become a Premium Partner of Paris Saint-Germain’s men’s and women’s football teams in a multiyear deal. By teaming up with France’s most successful club, the British start-up, a leading food delivery company, will use this partnership to raise its profile and continue its expansion in ... read more
Women in Football appoints ENGINE managing director Lisa Parfitt to board
Women in Football are delighted to announce the addition of two new members, Monique Choudhuri and Lisa Parfitt, to the Board. Monique is Managing Director at Career Path Training and Consultancy Ltd and a Board member of Brentford FC, while Lisa is Managing Director of ENGINE Sport ... read more
AIG Life launches “This Is For Them” with the New Zealand All Blacks and Octagon
LONDON – 2nd September 2019 – AIG Life Limited has today unveiled AIG’s first UK sponsorship campaign with the New Zealand All Blacks rugby team, This is for Them. The campaign, which leads with a 90” manifesto film narrated by New Zealand rugby legend Sean Fitzpatrick and features six of the ... read more
Budweiser Brewing Group extends partnership with AEG to bring Magners to The O2 arena
Magners is to become the Official Cider Supplier at The O2 arena after signing a three year deal with European Sponsorship Association member, AEG. For over 10 years, Budweiser Brewing Group, the UK & Ireland business of AB InBev, the world’s leading brewer and Magners distributor, has ... read more
Jackie Fast announced as Board Director onto FinTech Disrupter The Money Platform
The Money Platform, a FinTech disruptor, following FCA approval today announced that BBC’s The Apprentice star Jackie Fast will be joining its Board of Directors. “Millennials are harshly treated by traditional credit providers, so we built a new system just for them. Our next stage is ensuring ... read more
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